Avon secures Leaping Bunny approval as it strengthens commitment to animal welfare - Indoors Beauty

Avon secures Leaping Bunny approval as it strengthens commitment to animal welfare

Avon secures Leaping Bunny approval as it strengthens commitment to animal welfare

Avon has partnered with Cruelty Free International, which sees the worldwide magnificence model obtain approval below its Leaping Bunny Programme.

Becoming Leaping Bunny accepted underlines Avon’s 30-year commitment to animal welfare. The model goals to “ship merchandise that meet clients’ wants with out compromising its commitment to animal welfare, excessive product security requirements or adherence to regulatory necessities”.

The first of Avon’s ranges to obtain Leaping Bunny approval are Fragrance, Avon Care and Anew, with all different Avon product collections due to receive approval inside 12 months.

The Cruelty Free International Leaping Bunny Programme is the globally recognisable gold normal for cruelty free merchandise.

It is the one cruelty free normal that requires a provider monitoring system to be carried out by the model, provide chain checking proper down to ingredient producer stage, adherence to a hard and fast closing date coverage and acceptance of normal impartial audits to guarantee ongoing compliance.

To receive the approval, Avon’s complete provide chain has been “rigorously” audited, to guarantee compliance with Leaping Bunny’s strict standards.

Angela Cretu, CEO of Avon, stated: “As a model with a long-standing commitment to making the world higher for all, I’m proud to announce Avon’s partnership with Cruelty Free International, constructing on our 30-year commitment to animal welfare.”

Michelle Thew, CEO of Cruelty Free International CEO, added: “I’m delighted to announce our partnership with Avon.

“To work with them to assist finish animal testing for cosmetics and declare their Fragrance, Avon Care and Anew ranges formally accepted below the Leaping Bunny Programme is an actual milestone for the worldwide model.”

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