Beauty shoppers call for more personalised experiences as new survey reveals insights into consumer needs - Indoors Beauty

Beauty shoppers call for more personalised experiences as new survey reveals insights into consumer needs

Beauty shoppers call for more personalised experiences as new survey reveals insights into consumer needs

Many of in the present day’s magnificence shoppers say manufacturers don’t know them effectively sufficient to make the proper suggestions, in response to a survey by retail expertise specialist Red Ant.

74% of customers really feel that retailers don’t have entry to sufficient details about them and what they like, with 18% of this quantity additionally believing that retailers are targeted on promoting merchandise somewhat than discovering out what they want.

This comes as 53% of these surveyed purchase magnificence merchandise at the least as soon as a month, with 51% seeing them as a necessity that they’ll’t do with out.

As a consequence, Red Ant believes it is important that manufacturers perceive their clients – how they store, how they really feel and what they need from their expertise.

The analysis additionally highlights the need for personalisation, revealing the issues manufacturers ought to learn about magnificence customers to have the ability to supply related and budget-related offers. These embody:

  • Skin kind and considerations to be really useful the proper product.
  • Budget and typical spend to be really useful presents and merchandise inside the worth vary.
  • Previous buy historical past to obtain reminders of merchandise on supply/again in inventory.
  • Suitable color preferences and palettes.
  • Customer historical past to profit from any loyalty presents.

Sarah Friswell, CEO at Red Ant, mentioned: “To establish what customers perceive about data-driven buyer experiences, we requested our respondents how they felt about retailers’ skill to make the proper suggestions for them.

“Retailers seeking to have interaction clients throughout the ever-broadening spectrum of magnificence shoppers must be able to elevate their in-store experiences with complete clienteling and clever perception, which can ship the private contact for each buyer at each stage.” 

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