Beiersdorf lifts outlook as it celebrates "strong" first quarter - Indoors Beauty

Beiersdorf lifts outlook as it celebrates “strong” first quarter

Beiersdorf lifts outlook as it celebrates “strong” first quarter

Beiersdorf has raised its full-year steerage after experiencing “robust” gross sales development throughout its client enterprise phase.

The proprietor of Nivea and Eucerin noticed gross sales rise 5% to £2.2 billion (€2.6 billion) within the first quarter, in comparison with £2 billion (€2.4 billion) in 2023.

As a part of this, the corporate’s client enterprise phase reported gross sales development of seven.3% to £1.8 billion (€2.2 billion), pushed by a “stellar” gross sales efficiency at Nivea for the interval ending 31 March.

Fueled by balanced pricing and quantity development, Nivea noticed gross sales rise throughout all areas and posted its most important development in Europe. This was led by the model’s solar care, deodorant and face care classes, as effectively as the continued success of its Luminous product vary.

Meanwhile, derma manufacturers Eucerin and Aquaphor additionally reported an uplift in gross sales, with specific success throughout the solar care class for Eucerin.

La Prairie returned to development within the first quarter of 2024 too, following difficult exterior market circumstances within the earlier yr. Further development is predicted within the second half of the yr.

As a consequence, Beiersdorf has upgraded its full-year steerage for the patron enterprise phase and now expects natural gross sales development of 6–8%.

The firm has additionally raised its steerage at group stage, with natural gross sales development forecast to be between 6-8% for the complete yr.

Vincent Warnery, CEO of Beiersdorf: “Beiersdorf is off to an excellent begin in 2024. All our most important client manufacturers achieved development within the first quarter.

“This efficiency stage within the first quarter is reinforcing our continued aspiration of worthwhile development, and we’re due to this fact elevating our gross sales steerage for the complete yr.”

The newest buying and selling replace comes after Nivea surpassed €5 billion in gross sales for the first time in its 113-year historical past, as Beiersdorf achieved document gross sales development of 10.8% to £8.1 billion (€9.5 billion) final yr.

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