British Beauty Council launches industry-wide census in bid to drive positive change - Indoors Beauty

British Beauty Council launches industry-wide census in bid to drive positive change

British Beauty Council launches industry-wide census in bid to drive positive change

The British Beauty Council has launched an industry-wide census because it appears to discover out what magnificence actually means to its staff and customers, marking the largest analysis venture in its historical past.

Through the brand new ‘Beauty Census’, the organisation hopes to shift the notion of the sector and lead vital adjustments to assist it thrive.

The survey, which is now accessible on-line on the British Beauty Council, urges greater than half 1,000,000 staff in the business to have their say on the £24.5 billion a 12 months business.

Consumers may even be questioned about how they understand the business and the significance of the companies it offers.

Following a three-month knowledge assortment interval, the outcomes might be compiled and offered at British Beauty Week 2024, which can run from 23-27 October and spotlight the significance of illustration and inclusion in the British magnificence business.

It is hoped the findings will encourage a notion shift in how the commerce is seen by the general public – and assist the British Beauty Council reply to the issues of those that work in it.

The census contributes to the council’s overarching theme of the 12 months, ‘A Beauty Industry That Looks Like You’, which may even be represented throughout British Beauty Week later this 12 months.

The council has collaborated with multi-disciplinary inventive home, Spring, to promote the survey with an arresting visible marketing campaign that includes a “stellar line-up of magnificence professionals”.

It consists of model founder and variety advocate Ateh Jewel, skilled make-up artist and Glow Up alumni Jack Oliver, and Managing Director of L’Occitane UK & Ireland Dianna Tieu, amongst others.

Millie Kendall OBE, CEO of the British Beauty Council, mentioned: “We have executed intensive analysis into the statistical social footprint of the wonder business, nonetheless, anecdotal proof into human behaviours and challenges inside the business is missing.”

“That’s why now we have launched this new marketing campaign ‘A Beauty Industry That Looks Like You’. It will guarantee now we have the scope of knowledge we’d like to propel actual change when it comes to entry to business, social mobility, inclusivity and fairness.”

To entry the Beauty Census, scan the QR code beneath:

About the Author

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also like these