Caudalie enlists TikTok influencer Amelia Olivia for new pop-up with Space NK - Indoors Beauty

Caudalie enlists TikTok influencer Amelia Olivia for new pop-up with Space NK

Caudalie enlists TikTok influencer Amelia Olivia for new pop-up with Space NK

Natural skincare model Caudalie is celebrating its best-selling Vinoperfect assortment with a new pop-up at Space NK.

Located on the retailer’s Hans Crescent retailer in London’s Knightsbridge, the activation is open from 29 April to five May.


For the primary time within the UK, the model has teamed up with TikTok influencer Amelia Olivia as a part of the pop-up.

It spotlights Caudalie’s Vinoperfect vary, boasting clean-to-skin formulation for a “glowing radiant complexion with out compromise”. The assortment is outlined by its Vinoperfect Serum, which sells one bottle each 30 seconds worldwide.

Guests can immerse themselves in Amelia’s ‘Beautea’ room, the place they will discover her favorite merchandise from the vary.

Customers may also get pleasure from pores and skin consultations from the model’s magnificence specialists utilizing high-tech 3D pores and skin scanning gadgets and have the prospect to win some merchandise to take residence too.

Gregory Brun, General Manager for Caudalie within the UK and Ireland, stated: “Our aim is to provide our clients the entire Caudalie expertise in partnership with Space NK.

“We are so proud to have TikTok celebrity Amelia Olivia because the face of this yr’s marketing campaign and having a pop-up the place followers can discover all of her favorite merchandise from the vary is the proper option to interact with our clients in-store.

“Our magnificence specialists can even be available to ship pores and skin consultations utilizing 3D pores and skin scanning gadgets, so guests can construct their bespoke Caudalie skincare routine. We stay up for welcoming guests to rejoice Vinoperfect with us.”

The activation has been developed by artistic advertising company Backlash, which specialises in creating pop-up experiences.

Carina Garcia, Senior Art Director at Backlash, stated: “It’s been a delight engaged on this immersive pop-up for Caudalie to rejoice its best-selling Vinoperfect Collection.

“A very pure collaboration with Amelia Olivia dropped at life, giving clients a really memorable and private perception and ‘shut up’ expertise in her Beautea room.”

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