Charlotte Knight's I Am Proud expands into bodycare - Indoors Beauty

Charlotte Knight’s I Am Proud expands into bodycare

Charlotte Knight’s I Am Proud expands into bodycare

British magnificence firm I Am Proud has entered the bodycare class with the launch of its new line, Body Proud

Founded by Charlotte Knight, who additionally owns Ciate London and Lottie London, Body Proud marks the third magnificence line for I Am Proud, which launched with Skin Proud in 2020 and Hair Proud in February 2023.

The new vary options 4 classes: Brighten, Hydrate, Recharge and Proud to Care. These embrace cleansers, moisturisers, oils, an exfoliating serum, in a single day masks and duck-shaped physique brush.

All are formulated utilizing the “most potent and greatest performing elements” historically present in skincare, together with retinol, niacinamide and vitamin C, in addition to naturally-derived elements like candy almond oil, magnolia extract and grapeseed oil.

Body Proud has chosen TikTok Shop to first launch within the UK, hoping to offer a “faster and simpler” purchasing expertise for the Gen Z group. As a part of this, the platform will even supply customers entry to unique sneak peaks and reductions.

@iamproud its time to really feel….chilled, assured, invigorates, energised and even empowered ✨👀🌈 have you ever guessed what’s coming? #iamproud #somethingiscoming ♬ original sound – Skin Proud

Nora Zukauskaite, Global Marketing Director at Body Proud, mentioned: “TikTok is among the quickest evolving platforms with a group of engaged creators and customers.

“Partnering with TikTok Shop provides us the platform to carry the brand new vary solely to the Gen Z cherished platform to proceed to construct our group, improve model consciousness and create an area for partaking content material.”

Following its launch on TikTok, Body Proud might be out there at I Am Proud from 24 April 2023.

Listen to TheTrade.magnificence’s podcast with I Am Proud’s Founder, Charlotte Knight.

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