Childs Farm expands into US with Amazon deal - Indoors Beauty

Childs Farm expands into US with Amazon deal

Childs Farm expands into US with Amazon deal

British skincare model Childs Farm is increasing its worldwide footprint subsequent month, launching within the US with Amazon.

Founded by Joanna Jensen as an answer to her personal daughters’ delicate and eczema susceptible pores and skin, Childs Farm launched in 2014 with pure, sustainable and delicate skincare and haircare merchandise for infants and kids. The enterprise was acquired by PZ Cussons in March 2022 to assist take the model to the “subsequent degree”.

The launch of Childs Farm within the US will characteristic the model’s Hair & Body Wash in varied scents, in addition to a conditioner, bubble tub, physique lotion and eczema moisturising cream.

The strikes kinds a part of the model’s longer-term technique to increase Childs Farm through regional retailers and high-end supermarkets within the US. The firm has introduced in Philadelphia-based distributor The Emerson Group as a US distributor.

Joanna Jensen, Founder of Childs Farm, stated: “I’m thrilled that Childs Farm is about to launch within the US by means of Amazon. This is a serious milestone for the model and a part of the explanation why I selected to promote to PZ Cusson’s was due to their means to drive progress globally and scale up in a manner that was not attainable as an SME.

“Having continued to develop within the UK, the US is an important subsequent transfer for the model. The US child and baby private care market is price £1.25billion and is rising at a price of 2-3% yearly”

Listen to TheBusiness.magnificence’s podcast with the Founder of Childs Farm, Joanna Jensen.

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