Chriselle Lim's Phlur names new CEO as it bolsters leadership team - Indoors Beauty

Chriselle Lim’s Phlur names new CEO as it bolsters leadership team

Chriselle Lim’s Phlur names new CEO as it bolsters leadership team

Phlur, the perfume model based by influencer and blogger Chriselle Lim, has appointed Elizabeth Ashmun as its new CEO.

Ashmun joins the corporate from wellness model Moon Juice, the place she served as President for six years. Prior to this, she held numerous senior advertising roles at Murad, Kate Sommerville and Nestle.

“I’ve a ardour for working with artistic founders and serving to them obtain their imaginative and prescient. Phlur is doing issues in a manner that’s unconventional, it’s very recent and trendy, and we’re desirous about issues another way than I’ve carried out beforehand,” Ashmun advised WWD.

The appointment comes Phlur additionally names Linette Kim as Chief Marketing Officer, bringing expertise from skincare model Bliss and L’Oreal.


Established in 2015, however taken over by Lim in 2021 following the model’s acquisition by Ben Bennett’s Los Angeles-based incubator, Phlur is a contemporary nice perfume model that creates “mindfully formulated, responsibly sourced and meticulously crafted scents”.

Creating scents impressed by locations, emotions and universally shared recollections, the model views perfume as an extension of non-public model.

The US-based enterprise, which is understood for its best-selling Missing Person, Strawberry Letter and Mood Ring eau de parfums, is on the market at Space NK and Selfridges within the UK.

“The final two years, since I relaunched Phlur as the founder and artistic director, has been an absolute dream. Being capable of story inform and collaborate with the world’s most revered and sought out noses,” mentioned Lim by way of her private Instagram account.

“Being capable of create hit and viral scents again to again with my little team, however little did I understand how quick and large Phlur was going to get in a brief period of time. Phlur has turn out to be greater than I may’ve ever imagined. We have completed quite a bit however we have now a lot extra to develop into. I’ve a lot I need to do with the model.

“So lots of you might be asking for international growth to so many international locations and totally different components of the world. With that mentioned it is a massive enterprise and one thing I knew I wanted assist with. I couldn’t do it alone and that’s the reason I’m extraordinarily excited to share with you the following chapter of Phlur and I’m actually proud to Elizabeth Ashmun and Linette Kim to the PHLUR team.”

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