Coty revamps Philosophy brand with dermatologic focus and new product launch - Indoors Beauty

Coty revamps Philosophy brand with dermatologic focus and new product launch

Coty revamps Philosophy brand with dermatologic focus and new product launch

Coty has introduced the “comeback” of its Philosophy brand – launching with a new formulation precept and its approval below Cruelty Free International’s Leaping Bunny Programme. 

Expanding upon its dermatological roots, Philosophy has launched a new formulation precept, known as dermatologic knowledge.

The precept leverages proprietary formulation methods, akin to encapsulation, microdosing, vectorisation and molecule grafting, to spice up product efficacy with “revolutionary and focused” supply to the pores and skin.

Founded by Cristina Carlino in 1996, Philosophy is a magnificence brand formulated with scientifically-proven elements and applied sciences. The brand, which was acquired by Coty in 2010, shares merchandise together with a Purity Made Simple Cleanser, Pore Extractor Clay Mask, and Refreshing & Refining Moisturiser.

Launching within the US this month earlier than a worldwide roll out later this 12 months, Coty plans to introduce Philosophy’s new ideas, together with its new Leaping Bunny emblem, throughout its web site, digital campaigns, and shops.

The introduction of the new precept coincides with the launch of Philosophy’s new Bouncy Skin Reactivating Serum, marking the primary product within the brand’s Dose of Wisdom franchise.

The serum acts as a “jumpstart for the pores and skin”, reactivating and restoring wholesome bounce via in-depth hydration and collagen help. Its system accommodates molecule grafted vitamin C and hyaluronic acid, in addition to Philosophy’s patented vitality booster.

Dr Shimei Fan, Chief Scientific Officer at Coty, stated: “Philosophy is a beloved brand with loyal customers who worth its genuine method to magnificence, which is mirrored in its new formulation precept. Combined with Coty’s deep skincare heritage and revolutionary IP, it’s the good timing to present philosophy followers the brand comeback they’ve been ready for.”

The information follows the appointment of Caroline Andreotti as Chief Commercial Officer for Coty’s status division, which incorporates the Philosophy brand. Andreotti succeeded Isabelle Bonfanti, who stepped right down to “focus on pursuits outdoors of the corporate”.

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