Decree by Dr Anita Sturnham secures investment to help fuel growth - Indoors Beauty

Decree by Dr Anita Sturnham secures investment to help fuel growth

Decree by Dr Anita Sturnham secures investment to help fuel growth

Doctor-led skincare model Decree has secured funding to help it push into new markets and speed up new product growth.

The current financing spherical was led by an investor group comprised of Natalia Vodianova, Timon Afinsky and Harry Blain, which will even see Vodianova sit on the board.

Decree was based in 2019 by Dr Anita Sturnham, a GP specialising in Dermatology with over 20 years of expertise and a wellness and aesthetic clinic in London.

The model goals to simplify the cosmeceutical market by offering all pores and skin varieties with a “scientific grade, simple to use and extremely efficacious” routine. It gives vegan and sustainably-focused merchandise with science backed substances.

Dr Sturnham mentioned: “We are thrilled to welcome Natalia and her companions to our firm. Their expertise as traders within the digital and high-end client worlds can be invaluable for us, and we couldn’t be extra excited to have Natalia as investor, board member and an envoy for the model.

“This investment will help us develop and ship the message of a more healthy strategy to skincare to extra folks worldwide.”

Vodianova added: “I used to be taken with the simplicity however effectiveness of Decree. I’m excited to be partnering with this scientifically and sustainably-focused feminine based model. The alternative for them – an genuine and efficacious model led by an skilled dermatology specialist – is a successful mixture.”

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