Dior splashes out $20 million to keep Johnny Depp the face of Dior Sauvage - Indoors Beauty

Dior splashes out $20 million to keep Johnny Depp the face of Dior Sauvage

Dior splashes out  million to keep Johnny Depp the face of Dior Sauvage

Luxury French home Dior has reportedly supplied Johnny Depp “upwards of $20 million” to renew his contract for its best-selling perfume, Dior Sauvage, for the following three years.

The 59-year-old actor might have struck the most profitable males’s perfume deal in historical past, in accordance to Variety. Depp was paid almost double the quantity Robert Pattison ($12 million) earned as the spokesperson for Dior Homme. In comparability, Brad Pitt was solely paid $7 million to promote Chanel No. 5.

Since 2015, the Pirates of the Caribbean star was generally known as the face of Dior Sauvage, with a marketing campaign that leaned into his unkept, rockstar-like picture. Bernard Arnault, CEO of Dior’s mother or father firm LVMH, famous the “picture of Johnny Depp” was one of the fundamental explanation why the perfume was “a outstanding success”.

The firm confronted strain to drop Depp after his ex-wife accused him of sexual and bodily abuse. However, Dior continued working with him regardless of his Hollywood blacklisting. During this time, the actor was dropped from the sixth movie in the Pirates of the Caribbean franchise, which value him $22.5 million.

Depp’s picture dramatically improved after he prevailed in the highly-publicised defamation lawsuit towards his ex Amber Heard. During the trial, in accordance to the Wall Street Journal, gross sales of the perfume Sauvage surged. As a outcome, Dior Sauvage was amongst the best-selling fragrances on-line final yr.

The take care of Dior was negotiated by Depp’s representatives at Range Media, which might assist pave the approach for the actor’s return to motion pictures with backing from main studios.

This information follows the report that LVMH, Dior’s mother or father firm, noticed income progress of 17% to £18.4 billion (€21 billion) for the first quarter of FY23. The group’s selective retailing enterprise noticed income improve 30% to £3.4 billion (€3.9 billion).

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