DREST partners with experimental beauty brand BAKEUP - Indoors Beauty

DREST partners with experimental beauty brand BAKEUP

DREST partners with experimental beauty brand BAKEUP

DREST, the posh styling cellular sport, has teamed up with BAKEUP, the digital-first beauty brand based by British superstar make-up artist Jo Baker and LA-based musician Grace Gaustad.

Seven of BAKEUP’s most playful seems to be will probably be added into DREST’S BEAUTY MODE gameplay, permitting players or ‘stylists’ to experiment with “hyper-real, close-up” beauty seems to be on their avatars.

These seems to be embrace the Disco Veiler Eye Adornment, fabricated from phantasm mesh and micro-crystals, in addition to the Playbox by Jo Baker, which comprises completely different face gems, giving gamers the chance to experiment with a wide range of eye catching seems to be, from a easy sparkle within the nook of the attention to a full face lightning bolt.

All seven seems to be launch right now and be obtainable to make use of inside the sport till 15 June. To rejoice PRIDE month, BAKEUP will launch a further two seems to be in early June.


In addition to the seems to be, DREST will deliver BAKEUP’s Playscape, the digital expertise pushing the boundaries of experiential beauty, into the sport as a bespoke photoshoot location for DREST stylists to position their avatars in.

BAKEUP was based as a digital first brand and designed push the boundaries of experiential beauty and self-expression. Its Co-Founder Jo Baker stated: “As an artist, nothing excites me greater than inspiring boundless creativity. Digital-first is on the coronary heart of the BAKEUP brand DNA, and we attempt to offer methods for everybody to faucet into self-expression by experiential beauty play. I’m thrilled to see our imaginative designs stay in different worlds by this new partnership with DREST.”

Co-Founder Grace Gaustad added: I imagine that each face tells its personal distinctive story, and that leaning into the ability of make-up and beauty is the last word technique of self-expression. I’m at all times open to new methods of experimenting with beauty to assist specific completely different moments, moods and emotions, and the brand new partnership between BAKEUP and DREST will enable everybody to discover their very own type of art-inspired storytelling that our brand is constructed on, now on their avatars.”

DREST is the gaming firm that merges the artistic worlds of luxurious, beauty and way of life with the infinite potentialities of the metaverse. It was based by former Harper’s Bazaar and Net-A-Porter’s PORTER journal Editor in Chief Lucy Yeomans. Since its launch in 2019 it has collaborated with various massive names in style, beauty and luxurious, together with Cartier, Christian Louboutin, Gucci, Prada, Josh Wood and supermodel Kate Moss, who starred as a visitor avatar.

Of its newest partnership, Yeomans stated: “There is quite a lot of pleasure round avatar personalisation inside gaming and this partnership with BAKEUP offers our DREST stylists the chance to just do that. From creating real-life seems to be for the likes of Olivia Wilde, Bella Hadid, Lucy Boynton and Salma Hayek, to her digital-first make-up brand, Jo’s artistry is plain and we’re thrilled to be working with her and Grace to deliver their imaginative and prescient to life into our sport.”

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