Elemis boosts marketing strategy by targeting micro-influencers - Indoors Beauty

Elemis boosts marketing strategy by targeting micro-influencers

Elemis boosts marketing strategy by targeting micro-influencers

British skincare model Elemis is sending a call-out for micro-influencers to hitch its ‘Skinsiders Community’, exchanging on-line content material for rewards.

Elemis is targeting the Gen Z neighborhood within the hope of bringing international model consciousness to new clients through TikTok and Instagram.

Skinsiders is a neighborhood for content material creators and neighborhood engagement. Those collaborating will need to have the next standards: over 1,000 Instagram followers, aged over 18 and based mostly within the UK.

The new programme rewards content material creators and micro-influencers, with excessive engagement charges, for posting concerning the model on social media. Creators who be a part of the ‘Skinsiders Community’ have the flexibility to earn free merchandise once they create engagement, user-generated on-line content material that includes Elemis merchandise. The idea is, “the extra you interact – the extra you earn.”

When on-line creators progress by means of the programme, they are going to be rewarded as they “full duties from sharing the love on social, becoming a member of [its] campaigns by means of content material creation, and constructing your neighborhood by means of gifted giveaways.”

Those becoming a member of can profit from rewards together with: 

  • Free product vouchers
  • Personal low cost code
  • Earn fee
  • Opportunity to obtain Elemis PR packages and occasion invitations
  • Regular options on our social channels
  • Free merchandise for content material creation
  • Giveaways for his or her viewers

This follows the information that Elemis appointed Jennifer Baldwin as its new Chief Brand Officer, in February. In this position, Baldwin is accountable for “evolving and executing” international model strategy. This consists of bringing core values to life and constructing model fairness, with a key give attention to elevating the model’s three sustainability pillars of Biodiversity, Climate and People.

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