Estée Lauder crowns former Miss World Manushi Chhillar as Global Brand Ambassador - Indoors Beauty

Estée Lauder crowns former Miss World Manushi Chhillar as Global Brand Ambassador

Estée Lauder crowns former Miss World Manushi Chhillar as Global Brand Ambassador

Global magnificence conglomerate Estée Lauder has introduced Indian actress, mannequin and philanthropist, Manushi Chhillar, as its latest Global Brand Ambassador.

Chhillar, who received Miss World in 2017, beforehand served as the face of Estée Lauder India’s Advanced Night Repair marketing campaign in 2022. Stepping into her new position as Global Brand Ambassador, she is going to seem in India’s upcoming marketing campaign for Double Wear Stay-in-Place Makeup, debuting in the direction of the tip of this month.

Chhillar joins the present roster of Estée Lauder ambassadors together with Adut Akech, Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Karlie Kloss, Kōki and Yang Mi.

Just final week, the corporate named Dutch mannequin Imaan Hammam as its newest Global Brand Ambassador, set to launch her debut marketing campaign in July 2023.

Manushi Chhillar commented: “Joining the Estée Lauder household is a dream come true. Estée Lauder is an iconic model based by a visionary lady, Mrs. Estée Lauder, who proved something was potential with arduous work, ardour, and dedication. Like her, I hope to be a job mannequin for ladies around the globe, inspiring them to imagine in themselves and their means to affect constructive change.”

Not solely is Manushi Chhillar recognized for her modelling background, however she can be an advocate for ladies’s welfare. In 2017, she began Project Shakti to teach ladies in regards to the significance of menstrual hygiene and supply larger entry to female hygiene merchandise in India. She additionally partnered with UNICEF India to lift consciousness for menstrual hygiene, AIDS and violence in opposition to ladies.

Justin Boxford, Global Brand President of Estée Lauder and AERIN Beauty, mentioned: “We are thrilled to welcome Manushi to the Estée Lauder household. In addition to her rising star energy, Manushi’s devoted use of her platform to result in constructive social change in India and past will allow us to proceed to strengthen our model’s dedication to championing ladies’s development around the globe.”

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