Estée Lauder returns to Debenhams as it announces website refresh - Indoors Beauty

Estée Lauder returns to Debenhams as it announces website refresh

Estée Lauder returns to Debenhams as it announces website refresh

Appearing on its refreshed website, Debenhams has introduced the return of Estée Lauder to its on-line magnificence providing.

The launch of Estée Lauder at Debenhams, which was beforehand a “agency favorite and bestseller” with the retailer’s clients, will function a variety of merchandise throughout skincare, make-up and perfume.

As a part of this, the providing will embrace Estée Lauder’s bestselling Advanced Night Repair Serum and Double Wear Stay-in-Place Foundation and Concealer.

Luke Evans, Vice President & General Manager of Estée Lauder, AERIN and Aramis UK & Ireland, stated: “We are delighted to be partnering with Debenhams as one in every of its most beloved premium magnificence manufacturers.

“Debenhams is a well-established and trusted companion with a loyal buyer neighborhood. We look ahead to becoming a member of it on this thrilling journey as we try to obtain a high-touch buyer first premium magnificence expertise inside the e-commerce area.”

The launch coincides with a website refresh for Debenhams, boasting “clear, daring imagery and assertion typography”. Boohoo Group says this displays “the change in angle from the model, taking an apologetically assured strategy to the seasons forward”.

The retailer additionally stated clients can anticipate newness throughout vogue, house and sweetness, with “thrilling new manufacturers” from all classes being added to the website every week.

Debenhams was purchased by Boohoo Group for £55 million in January 2021, after the division retailer chain collapsed into administration. All shops have been closed and the model now exists solely on-line, minus a brand new flagship magnificence retailer in Manchester.

At the time of buy, Boohoo Group stated the deal represented a “unbelievable alternative” to goal new clients and launch into the sweetness, sports activities and homewares market for the primary time.

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