Fussy partners with BrewDog to launch "world's first beer-odorant" - Indoors Beauty

Fussy partners with BrewDog to launch “world’s first beer-odorant”

Fussy partners with BrewDog to launch “world’s first beer-odorant”

Refillable deodorant model Fussy has partnered with BrewDog to launch a beer-inspired deodorant forward of Father’s Day on 18 June. 

Founded by Matt Kennedy, Fussy is a deodorant model that goals to “banish single-use plastic from the toilet”.

The model’s deodorants are licensed carbon impartial, with plastic free refills and totally recyclable supply packaging. To date, the model has saved over 100,000 kg of plastic and bought over 100,000 UK prospects.

The new beer-scented roll-on brings notes of a pint of Punk IPA, leaving a “daring, hoppy and tropical” scent.

It combines Fussy’s pure substances and plastic-free compostable refills, with Punk IPA’s planet optimistic, carbon unfavorable licensed credentials.

Lauren Carrol, Chief Marketing Officer at BrewDog, mentioned: “This has been an actual enjoyable one. It’s insane how superb the tropical aroma is that comes from our first ever beer-odorant. It smells similar to the actual factor.”

Last yr,  Fussy secured a double funding from Peter Jones and Deborah Meaden after a profitable look on BBC’s Dragon’s Den. Since then, the model has launched varied limited-edition scents, together with Parma Violets, Rosé and Christmas Tree.

Fussy lately launched nationwide at Tesco throughout 4,000 contact factors, together with the entire grocery store’s “main shops” within the UK.

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