Gigi Caruso on Hearing Loss and Founding Her Dream Brand - Indoors Beauty

Gigi Caruso on Hearing Loss and Founding Her Dream Brand

Gigi Caruso on Hearing Loss and Founding Her Dream Brand

Wake Up Call

How do you spend the primary 5 minutes of your day? In our Wake Up Call sequence, we have a look contained in the morning routines of individuals we admire to encourage our personal AM rituals. See All

Nosy as I’m, each time I see somebody chasing after and realizing their goals, my first thought is all the time: how do they do it? Because of the spotlight reel that shapes social media, I’m typically dissatisfied with the reply. In our try to look good for others, we lose all chance of authenticity and connection. But for Gigi Caruso, CEO, founder, and Creative Director of the posh swim, activewear and loungewear model, GIGI C, it’s her vulnerability and willingness to share the challenges she’s confronted that’s in the end led to her success.

At 23, it could be cliché and anticipated for me to jot down that Gigi is simply getting began. Of course, she is—however the bigger reality is that her drive and dream of founding a swimwear model is rooted in her life-long love of the ocean. Having been identified with bilateral average to reasonably extreme sensorineural listening to loss at delivery, the ocean has lengthy been the place Gigi finds energy and inspiration. Her reality is succinct, however resonant: “I’ve all the time felt linked to the water as a result of it was my escape.”

Despite being grateful for the assist of her listening to aids out of the water, as a result of they will’t get moist, it’s when Gigi is swimming or just immersed within the ocean that she feels most peacefully, in truth, and totally at residence inside herself. It’s no marvel this ardour for the ocean interprets seamlessly to superbly and functionally designed swimwear that permits anybody to really feel an analogous sense of peace.

Gigi Caruso Shares the Morning Rituals That Set Her up for Success

As Gigi agrees, probably the most inspiring leaders innovate and discover success by way of their challenges and constraints. When requested what recommendation she would share with anybody feeling discouraged by a incapacity, Gigi promotes a refreshing shift in view. While others might assume that your incapacity units you again, she is aware of that’s the truth is the magic and the motivation that may propel you ahead. Gigi sees her listening to loss not as one thing that inhibits her, however an expertise that amplifies her expertise, her passions, and her perspective.

Just out of school, it goes with out saying that this previous yr has been a whirlwind for Gigi. And though she has a transparent go-with-the-flow ease about her, Gigi is trustworthy and open as she displays on what it actually seems to be prefer to run a profitable model. I beloved interviewing and gaining additional insights from this powerhouse in regards to the morning rituals that hold her grounded, the self-care routines that set her up for achievement, and our shared love of your complete Summer Fridays line. Dive into this founder’s world—who is aware of, you may be impressed to take a morning horseback experience your self.

(P.S. Gigi is on the lookout for studying reccos—make sure you send them her way!)

Can you share about navigating the challenge of hearing loss and how it inspired your brand, GIGI C?

My hearing loss has never stopped me from achieving my dreams. Although I was not born with the ability to hear like most people, and at times worried about what others may think, it only motivated me to work even harder to show those around me that I was just as able to achieve anything I wanted to as long as I put my heart and soul into it. My hearing loss was the inspiration to start GIGI C. I have always felt connected to the water because it was my escape.

I have always felt connected to the water because it was my escape.

You’ve shared that the water is your safe space. How did you decide to translate this into a swimwear line?

I can’t wear my hearing aids in the water, so the ocean is my escape. I knew there was a gap in the swimwear industry regarding functionality and fashion, so I created my own swimsuits capable of withstanding wakeboarding and water activities or relaxing on the beach. I believe that fashion should never inhibit your functionality. I incorporate these feelings into my designs by designing something I am genuinely so excited to wear in the ocean while being active, but also designs I can’t wait to wear on the beach or dress up for a night out. 

You’ve built a community around your experience of hearing loss. What have you learned and how have you grown by connecting deeper with this community?

To me, hearing loss advocacy is vulnerability. I recently started a hearing loss series on my Instagram, where those with or without this disability can come together, connect, and ask questions. This is the beginning of forming a community I’ve always dreamed of growing up. I have learned that I am not alone. Discovering so many other hard of hearing people’s stories has made me realize there is a community out there; I just need to bring it together.

To me, hearing loss advocacy is vulnerability.

Knowing that I am not alone and can make a change in this community has grown my ability to be vulnerable and confident about who I am. I have also been hosting “Sounds of The Grove” events where people can gather at the park at The Grove and meet others who’re exhausting of listening to and could also be going by way of related struggles. We have many enjoyable actions to partake in and medical doctors there to assist present everybody with instructional listening to data.

What advice would you share with someone who wants to realize a dream, but may be discouraged by a challenge or disability?

Take your biggest challenge and turn it into your biggest motivation. Whenever I feel discouraged or embarrassed, or whatever it may be about my hearing loss, I look at it as my biggest motivation and vow to not let it hold me back. I remember that I am strong, and I want to inspire others not to let their disability hold them back. But I can’t do that without doing it myself. 

What has been your biggest learning over the past year?

There have been so many learnings over the past year. I have finally been able to focus on my brand without the stress of college and fully immerse myself in it day-to-day. I am so excited that I have been able to give so much time and attention to GIGI C, and I can’t wait for what’s to come.

In a few words, how would you describe your personal style?

Minimal, neutral, and timeless. 

Let’s get into your morning routine. What does a typical day look like for you?

Every day looks different, but most include waking up, enjoying a coffee (or matcha), and heading to the stables to go horseback riding. I love to start the day with my horses. It’s a great way to relax before a busy workday. After riding, I’ll grab some food, get ready for the day, and get to work. I work from home right now, but I am so excited for the new GIGI C office space to open up soon. I can’t wait to be with my team in person every day. 

What time is your wake-up call? How much sleep do you usually get?

I try getting 7-8 hours of sleep a night. I’m a night owl, so it’s tough to fall asleep before midnight—I’m my most creative self at night. My days typically start at 7:30 am.

What’s the first thing you do when you wake up?

I grab my dog, Cici, and bring her into bed with me. I’ll think about what my day looks like and what I’m grateful for today, and set at least one goal for the day. 

What rituals set you up for success?

Besides starting my day with horseback riding, I love a good morning skincare routine. Cleansers, serums, oils, you name it. I love sharing my favorite beauty and skincare products on my Instagram as well. A current favorite is Summer Fridays—I am in love with all of their products.

Describe your morning beauty routine from start to finish: 

I wash my face with the Summer Fridays Cleanser and then I apply these Summer Friday products in the below order:

I am currently obsessed with GOOP’s Nourishing Repair Body Butter.

What are your go-to makeup faves?

While I have my current faves, this changes often as I love to try new products.

What do you eat for breakfast?

I typically have breakfast on the go while I run out for meetings. I always start my day with Alfred’s iced vanilla latte or matcha. I also love GoMacro bars for when I’m in a hurry (which is most mornings)!

What will we always find in your refrigerator?

Poppi! I drink one day-after-day each time I would like a lift of power or need one thing candy however wholesome. My favourite taste for the time being is watermelon.

What are your morning rituals?

My morning ritual depends closely on gratitude and self-care. Gratitude can embody something and the whole lot —there’s nothing too little or too massive you’ll be able to be thankful for. My self-care consists of transferring my physique (by understanding or horseback driving), taking good care of my pores and skin with my favourite merchandise, and ingesting plenty of water very first thing within the morning. 

What are your favourite books?

I haven’t learn any books lately however I might love recommendations!

What’s all the time on your nightstand?

I like unwinding and stress-free by lighting a candle at evening. I’m presently obsessive about the Jen Meyer candle. 

What’s your favourite getting-ready soundtrack?

Anything nation! 

Do you’re employed out within the morning?

I begin my mornings with horseback driving or a protracted stroll round my neighborhood and want to exercise earlier than dinner.

What’s your each day uniform?

We take satisfaction in our materials and supplies at GIGI C, solely utilizing the comfiest most luxurious supplies. Nine instances out of 10 on a median day, I’m in GIGI C! I like to decorate up in our lounge for a gathering with an outsized coat or blazer. Some of my go-to lounge items for the time being: 

I additionally love to decorate up in GIGI C Sport for a busy day, and then I can simply go straight from work to the fitness center with out altering. Below are my go-to sport items for the time being (particularly our jumpsuits)—our snakeskin material is my favourite sport material! Our new Cassie Jumpsuit that launched lately is a novelty and assertion piece.

If you had one additional hour each morning, how would you utilize it?

I want I used to be higher at meditating, so if I had one additional hour, I might work on my objective of meditating extra typically.

What do you do day-after-day to reside a extra current and joyful life?

I spend high quality time with my household. We are all very shut and do household dinners a number of instances every week! Another factor I do is unplug from my cellphone and give myself time to loosen up my thoughts. 

If you would pin your success down to at least one factor, what would that be?

My mother’s assist has been an infinite a part of GIGI C, and it wouldn’t be the place it’s right now with out her. Starting this model with my mother has been the most effective a part of all of it.

Sentence Finishers:

I by no means depart the home with out: lip merchandise! I like all issues magnificence and all the time have Summer Fridays, Laneige, or Dior gloss on me for touch-ups all through the day.

If there have been extra hours within the day, I might: go to my horses or spend extra time with associates and household.

Healthiest morning behavior: practising gratitude.

Worst morning behavior: hitting snooze a couple of instances.

One factor I need to be identified for is: Hearing Loss Advocacy.

The one factor I concern probably the most: not with the ability to obtain all of my goals.

When I really feel that concern, I: remind myself of how far I’ve come and to not be too exhausting on myself.

One trait it’s good to reach life is: confidence.

Bath or bathe? And whats your favourite bathe/tub product? Showers however baths are positively a deal with. I like including Pursoma tub soaks.

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