Glossier branches out of London with new Space NK retail partnership - Indoors Beauty

Glossier branches out of London with new Space NK retail partnership

Glossier branches out of London with new Space NK retail partnership

Cult-favourite magnificence model Glossier, which has already garnered a robust presence in London, is branching out throughout the UK in partnership with Space NK.

The new retail partnership signifies that Glossier’s pink merchandise, together with make-up, skincare and perfume, can be accessible on-line and at 48 Space NK shops throughout the UK and Ireland from 8 June.

The model, identified for its Balm Dotcom lip balm and Cloud Paint liquid blushes, is focusing on Manchester, Liverpool, Edinburgh, Cardiff and Dublin. Glossier will even be offered at Space NK shops in college cities together with Cambridge, Bristol, Norwich and Nottingham. More shops are set to be added to the rising checklist.

The magnificence model at present has a flagship retailer within the coronary heart of London’s Covent Garden and is offered by third-party retailer Sephora in London, that is the primary time the model can be offered outdoors of the capital metropolis. In celebration of the launch, Space NK is planning buyer experiences and “distinctive product immersions”.

“People within the UK know Glossier via social media, however so many shoppers in our regional areas haven’t had the possibility to strive the model earlier than they purchase it. We are wanting to get the product into individuals’s arms, and convey an thrilling twist on Glossier”, Suze College, Head of Makeup at Space NK advised WWD.

The retail chain has already begun coaching shop-floor workers on Glossier suggestions and tips. Their experience and recommendation are an important consider driving gross sales. College famous that at Space NK, 55% of gross sales are in-store and with make-up, that determine rises to 61%.

This new partnership is a component of Glossier’s worldwide enlargement technique. It at present has partnerships with Sephora within the US, Canada and UK and final 12 months launched worldwide delivery to Europe, New Zealand, Australia, Mexico, India and Brazil.

This follows the information that Glossier is one of the most recent magnificence manufacturers to be exploring IPO choices amid a current surge in magnificence M&A offers. Glossier has employed Morgan Stanley to contemplate its choices, together with an preliminary public providing

Sources advised WWD that Glossier was on monitor to surpass $100 million in Sephora alone for its first 12 months with the LVMH-owned retail big. Industry sources estimate that Glossier’s general gross sales complete round $275 million.

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