H&M starts journey of creating 'a physical and digital beauty universe' with new H&M Beauty stores - Indoors Beauty

H&M starts journey of creating ‘a physical and digital beauty universe’ with new H&M Beauty stores

H&M starts journey of creating ‘a physical and digital beauty universe’ with new H&M Beauty stores

H&M Beauty is on a mission to “construct essentially the most trendy beauty vacation spot” by opening up its very personal beauty-led stores in Oslo. This comes after a string of retailers have expanded their beauty classes and brick-and-mortar choices.

Global retailer H&M established its beauty line again in 2015, when the likes of trend retailers equivalent to Topshop started tapping into the cosmetics sphere. Now, following Harrods’ H Beauty and NEXT’s growth, the corporate is opening the doorways to its first-ever world H&M Beauty flagships.

The two new stores are positioned in Oslo, with an area of roughly 300 sq. metres per retailer and might be primarily based inside branches of H&M with their very own separate entrances.

Not solely will the stores carry H&M Beauty merchandise, however it can additionally inventory 80 Scandinavian and world-leading beauty manufacturers, in addition to unique ranges from globally famend make-up manufacturers Huda Beauty, WISHFUL, KAYALI, Smashbox, Anastasia Beverly Hills, KVD, Origins and Emma S.

In tune with the inflow of multi-brand beauty stores cropping up on the excessive avenue, H&M Beauty may even supply on-site beauty bars.

Inspiration for the design mixes cocktail bar and spa-like aesthetics, providing each a social scene in addition to a self-care and wellness assortment.

H&M Beauty’s Oslo stores will open on 4 May, and the second retailer will open on 25 May.

Cathrine Wigzell, General Manager at H&M Beauty, commented: “We are very comfortable that we will now supply our clients a well-curated beauty assortment that goes hand-in-hand with the style we provide.

“Our objective is to encourage each buyer who enters an H&M retailer, or who outlets on-line at hm.com, to go away with a whole look throughout trend and beauty.”

Dubbing this new mission “the beginning of H&M Beauty’s journey with the objective of creating each a physical and digital beauty universe”, we will anticipate to see extra H&M physical retail areas cropping up.

Though there are seemingly no plans for H&M Beauty stores to hit the UK as of but, maybe the manufacturers will develop out of Sweeden to tackle the likes of Sephora, Space NK and Boots.

Just final November, H&M revamped its flagship retailer at 324 Regent Street with its new Beauty Bar idea in partnership with Dashl. At the new Beauty Bar clients can get varied therapies together with for nails, brows and lashes.

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