Holland & Barrett acquires FitTech start up Avie to strengthen wellness services - Indoors Beauty

Holland & Barrett acquires FitTech start up Avie to strengthen wellness services

Holland & Barrett acquires FitTech start up Avie to strengthen wellness services

Holland & Barrett has acquired FitTech start-up firm Avie as a part of its technique to “prolong its attain past retail”.

The well being, wellness and wonder retailer will use Avie’s know-how to create personalised wellness options for its clients.

Founded by Charlie Leggate and Kit Logan, Avie makes use of well being information and behavioural science to assist customers obtain their well being and wellness objectives.

As a part of the deal, Leggate and Logan will be part of Holland & Barrett’s wellness futures staff to assist combine Avie into the retailer’s digital services and options.

Tamara Rajah, Chief Business & Science Officer at Holland & Barrett, mentioned: “We’re delighted to welcome Charlie, Kit and Avie to Holland & Barrett.

“We need to grow to be a trusted associate to assist individuals obtain their well being and wellness objectives – and to try this we wish to supply easy methods to check, observe and enhance your well being, constructed on our 150 years’ expertise in well being and diet.

“Avie’s easy nudges primarily based on biometrics have proven actual promise in serving to its customers to enhance their existence and we’re wanting ahead to working with Charlie and Kit to combine this into our wider services and options.”

Kit Logan, Founder of Avie, mentioned: “Avie finds the simplest adjustments for every consumer, delivered by way of actionable insights, well timed nudges and life like recommendation.

“We’ve discovered a fantastic residence for our product at Holland & Barrett, a enterprise with an actual mission to make well being and wellness a lifestyle for everybody, and we’re wanting ahead to working with the staff to develop our pondering even additional.”

The information follows the current appointment of former Starbucks EMEA govt Nick Allen as Chief Finance Officer of Holland & Barrett, changing Robbie Bell who held the function from July 2020.

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