In depth: John Lewis Christmas adverts over the years - Indoors Beauty

In depth: John Lewis Christmas adverts over the years

In depth: John Lewis Christmas adverts over the years

The John Lewis Christmas advert – a extremely anticipated staple of the festive season – this yr stars Snapper the mischievous Venus flytrap, who emerges from a grow-your-own Christmas tree seed field. Here is a rundown of the retailer’s festive adverts and their soundtracks since the first one screened in 2007.

– 2007: Shadows



The advert exhibits a bunch of individuals stacking a pile of items together with a desktop lamp, a pc and a leather-based satchel in an empty room. The completed product finally ends up making a shadow that appears like a girl strolling her canine by means of the snow, accompanied by the tagline: “Whoever you’re on the lookout for this Christmas.”

– 2008: From Me To You

Culminating in the tagline: “If you recognize the individual, you’ll discover the current,” it exhibits a succession of characters adopted by an identical reward. The soundtrack is a canopy of The Beatles’ From Me To You recorded for the marketing campaign, with vocals by Matt Spinner, a member of the John Lewis IT division, and its music society.

– 2009: Sweet Child O’ Mine

This was the first of the retailer’s Christmas campaigns created by promoting company Adam & Eve, now adam&eveDDB, and the first to characteristic a musical cowl by a present artist, on this event a Taken By Trees model of Sweet Child O’ Mine by Guns N’ Roses.The advert exhibits kids opening items for adults together with a laptop computer, espresso machine and purse, adopted by the tagline: “Remember how Christmas used to really feel? Give somebody that feeling.”

– 2010: A Tribute To Givers

Ellie Goulding’s cowl of Sir Elton John’s Your Song was the soundtrack to this advert, which confirmed dad and mom sneaking a rocking horse upstairs whereas their kids watched tv, a person struggling to wrap a pair of candlesticks, a mechanic trying to wrap a teapot at work and a younger boy hanging a stocking on his canine’s kennel.

– 2011: The Long Wait



Set to Slow Moving Millie’s cowl of Please, Please, Please Let Me Get What I Want by The Smiths, the advert exhibits a younger boy impatiently counting right down to Christmas, solely to indicate that his actual motivation was to present presents to his dad and mom.

– 2012: The Journey



A snowman traverses mountains and motorways to get to a store to purchase his snow girlfriend a shawl to maintain her heat. The soundtrack is Gabrielle Aplin’s cowl of The Power Of Love by Frankie Goes To Hollywood, and the tagline is: “Give somewhat extra love this Christmas.”

– 2013: The Bear And The Hare


Lily Allen’s cowl of Keane’s Somewhere Only We Know accompanies an animated story that opens with the line: “There was as soon as an animal who had by no means seen Christmas.” It goes on to indicate the friendship between a bear and a hare till the bear departs to hibernate when snow begins to fall. The hare thinks of the excellent Christmas current for the bear, an alarm clock to permit him to get up and expertise Christmas.

– 2014: Monty The Penguin

Monty, who hopes for love at Christmas time, is the imaginary character created by a boy whose favorite toy is a stuffed penguin. A feminine penguin toy fortunately arrives underneath the tree for Monty on Christmas Day. The advert includes a Tom Odell cowl of John Lennon’s Real Love.

– 2015: Man On The Moon


The largest tearjerker of all of them exhibits a younger woman who spots a lonely previous man on the moon and decides to ship him a telescope to present him a connection to Earth. The partnership with Age UK had the tagline: “Show somebody they’re beloved this Christmas.” Norwegian artist Aurora offered the soundtrack with a canopy of Half The World Away by Oasis.

– 2016: Buster The Boxer

The story of Buster, who makes a break for the new Christmas trampoline after having to endure watching foxes, a badger, squirrels and a hedgehog attempting it out first, was accompanied by a canopy of Randy Crawford’s One Day I’ll Fly Away by digital trio Vaults.

– 2017: Moz The Monster

A friendship develops between seven-year-old Joe and his imaginary monster underneath the mattress, Moz, primarily based on a mutual love of late-night Scalextric and piggyback video games. Moz ultimately realises that their late nights should finish when he sees the toll they’re taking over Joe. Joe wakes on Christmas morning to discover a clumsily wrapped current of an evening gentle underneath the tree. The advert was set to a canopy of Beatles music Golden Slumbers by Manchester band Elbow.

– 2018: The Boy And The Piano


The Christmas marketing campaign took its first celeb flip by making Sir Elton John the star of this advert, together with his efficiency of Your Song the soundtrack to a festive-tinged retrospective of his life and profession. The advert opens with the celebrity tapping out the opening notes to Your Song, his first main hit, and ends with the four-year-old Elton operating down the stairs on Christmas morning and unwrapping his grandmother’s reward of her piano.

– 2019: Excitable Edgar

An exuberant younger dragon referred to as Edgar virtually derails festivities in a medieval village together with his fire-breathing pleasure, by chance melting the ice rink, lowering a snowman to a puddle and setting hearth to a Christmas tree as his anxious buddy Ava appears to be like on. The advert, the first in partnership with Waitrose, was set to a recording of REO Speedwagon’s Can’t Fight This Feeling by Dan Smith from the band Bastille and was filmed over two weeks in Budapest with a reside extras solid of round 100 individuals.

– 2020: Give A Little Love

This marketing campaign centered on acts of kindness throughout the coronavirus pandemic. The stripped-back advert was a departure from the blockbuster clips of earlier years and consisted of a collection of brief tales, all depicting random acts of kindness and launched to mark National Kindness Day. The advert featured a brand new music written and carried out by singer Celeste.

– 2021: Unexpected Guest



Space traveller Skye crash lands at the peak of festivities in the woods close to the residence of 14-year-old Nathan, who introduces her to the traditions of consuming mince pies, adorning the tree and, to her slight confusion, carrying novelty jumpers. The soundtrack was offered by 20-year-old London singer and songwriter Lola Young, who performs a canopy of Together In Electric Dreams, initially launched by Philip Oakey and Giorgio Moroder in 1984.

– 2022: The Beginner

A middle-aged man struggles painfully to grasp skateboarding in the build-up to Christmas in preparation for the arrival of a younger teenager his household is taking into foster care. Set to a canopy of Blink-182’s All The Small Things by US artist Mike Geier, John Lewis used the marketing campaign to boost consciousness of kids with expertise of the care system.

– 2023: Snapper, The Perfect Tree



An upbeat story of a younger boy whose grow-your-own Christmas tree seems to be a mischievous Venus flytrap. It follows the boy as he lovingly nurtures the plant from a seed purchased at an area market, in the perception he’s cultivating an ideal Christmas tree. The fast-growing plant turns into an equally huge persona who needs to hitch in all the enjoyable of Christmas, earlier than the inevitable tear-jerking second when he’s solid out into the chilly to make method for a standard tree. However, the boy is decided for Snapper to have a spot in the celebrations, which quickly sees him again in the fold, as the advert ends with the strapline ‘Let your traditions develop’.

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