In Pictures: Diptyque brings Parisian garden to the streets of Chelsea - Indoors Beauty

In Pictures: Diptyque brings Parisian garden to the streets of Chelsea

In Pictures: Diptyque brings Parisian garden to the streets of Chelsea

Chelsea in Bloom has descended on luxurious perfumer Diptyque‘s Sloane Street flagship retailer with floral shows that reference the model’s Parisian heritage.

The present, which is London’s largest flower pageant, sees immersive floral artwork installations remodel the neighbourhood of Chelsea. Each yr, the Royal Horticultural Society picks a theme, this one being “Flowers on Film”. Diptyque’s maison opted to channel the Parisian Garden from the movie Amélie.

Until 28 May, Diptyque is displaying floral preparations that reference France’s capital metropolis, Paris, from the Windmills Café to St Martin’s Canal. The retailer nods to a basic French brasserie with an array of flowers adorning the store entrance.

Visitors to the retailer can discover unique experiences occurring throughout the week-long activation. Shoppers can immerse themselves additional into the movie’s plot with the on-site photograph sales space.

Amanda Morgan, Managing Director of the UK at Diptyque, commented: “We are very excited to take part in Chelsea in Bloom for the second yr. Last yr we opened a pop-up to introduce ourselves to the native neighbourhood, which obtained an incredible reception from the area people and guests. This yr, we’re much more thrilled because it’s the first time utilizing our everlasting flagship boutique to totally showcase our quintessential Parisian character by our iconic floral scents and inspirations.”

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