In Pictures: Jo Malone recreates Highlands scenery with Chelsea in Bloom installation - Indoors Beauty

In Pictures: Jo Malone recreates Highlands scenery with Chelsea in Bloom installation

In Pictures: Jo Malone recreates Highlands scenery with Chelsea in Bloom installation

Jo Malone London has recreated scenery from the Scottish Highlands, celebrating the enduring attraction of the panorama in movie, for its Chelsea in Bloom installation at its Sloane Street retailer. 

Partnering with Ricky Paul Flowers and utilizing this yr’s theme, Flowers in Film, Jo Malone has put in a show that includes wild, recent flowers together with thistles, heather, achillea and lavender, blooming amongst boulders and rocks.

Cut-out panels characteristic sights synonymous with the world; from misty moors and heather-clad hills to historic castles and larger-than-life wood flowers, evoking an immersive filmset-feel. Passers-by are invited to take the alternative to pose for a photograph on the bench in entrance of the floral creation with an outsized cologne bottle and present field.

Inside the shop the theme is proceed because the model showcases its 4 new “Brit Collection” restricted version fragrances, which “bottle the essence of this majestic wilderness” and can be found in Jo Malone London shops and on-line at jomalone.co.uk. The assortment options fragrances Highland Heather, Wild Achillea, Melancholy Thistle and Mallow on the Moor.

Jo Malone

Following the activation, which ends on 28 May, Jo Malone London will likely be as soon as once more partnering with long-standing charity accomplice, St Mungo’s, to donate the flowers from the show to re-purpose them in their new residence, The Quiet Garden in Notting Hill (a backyard Jo Malone London has supported and cared for since 2017).

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