In Pictures: Lisa Eldridge's first permanent concession lands at Selfridges - Indoors Beauty

In Pictures: Lisa Eldridge’s first permanent concession lands at Selfridges

In Pictures: Lisa Eldridge’s first permanent concession lands at Selfridges

Makeup artist Lisa Eldridge has opened her namesake magnificence model’s first permanent house within the bustling magnificence halls of Selfridges

Following the success of its direct-to-consumer web site launch and two pop-up shops in Covent Garden, the model’s vary of magnificence necessities are actually housed in concessions at Selfridges.

Customers can now discover Lisa Eldridge’s vary of “make-up must-haves”, together with the model’s bestselling Lip Colours and seamless complexion merchandise.

Lisa Eldridge 

Lisa Eldridge instructed TheBusiness.magnificence: “This is such a dream come true for me, as after I first moved to London to start my profession as a make-up artist, I labored on a make-up counter in Oxford Street – so to see my identify on a counter… let’s simply say it’s going to be emotional.

“At my first ever permanent counter,prospects can discover all of my merchandise first-hand, assisted by my staff of handpicked consultants, and take a look at all of the shades in addition to discovering some model new, EPIC launches, coming this summer time.”

To rejoice the opening of the permanent concessions, Lisa and Selfridges are internet hosting pop-ups at the Manchester Trafford Centre from 19 June to 2 July and Birmingham Bullring from 10 July to 23 July.

These comply with the success of the model’s two earlier pop-ups in London’s Covent Garden, debuting ‘The House of Eldridge’ studio in 2021 and celebrating a ‘Carnival of Colour’ in 2022.

At every pop-up, the first fortunate 200 prospects shall be gifted a limited-edition Lisa Eldridge Lip Colour.

This information comes as Selfridges continues to broaden its magnificence providing, with the launch of haircare disrupter Briogeo in May.

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