In Pictures: Selfridges unveils "beauty destination of the future" - Indoors Beauty

In Pictures: Selfridges unveils “beauty destination of the future”

In Pictures: Selfridges unveils “beauty destination of the future”

Last month, Selfridges introduced that its 12-month Beauty Hall renovation was full. Now, the retailer has unveiled the area’s brand-spanking new facade. 

Selfridges has revamped its Beauty Hall in retaining its founder’s “everyone seems to be welcome” manifesto – merchandise can be found from a best-selling £6 lipstick to a uncommon £2,500 perfume.

Within the most important corridor, sight strains have been prioritised to permit clear views and higher navigation. Meanwhile, the new LED lighting scheme ensures that each product and pores and skin tones are completely inside the Beauty Hall. Here, every of the 37 manufacturers have created a brand new sustainably-made counter, with a devoted area for large-format digital content material ideas.

David Legrand, Lifestyle Director at Selfridges, mentioned: “Our new structure is game-changing, prioritising sight strains for clear views, higher navigation and enhanced accessibility. Embracing our ethos of magnificence at Selfridges, 74 manufacturers now provide greater than 2,500 refill choices, with a dedication for all manufacturers to include refills by 2025.

“This distinctive and vibrant destination has come to life because of the dedication and keenness of our devoted staff of consultants. All united in our imaginative and prescient to create the magnificence destination of the future.”

New counters embody Charlotte Tilbury, Pat McGrath Labs, Hourglass, Dior, Tom Ford, MFK, Prada, Loewe, Jo Malone and Aesop becoming a member of unique flagships for manufacturers Victoria Beckham Beauty, Rabanne Beauty, Valentino, Dries Van Noten and Burberry.

At the Beauty Concierge, prospects can guide in for magnificence appointments, masterclasses and professional recommendation throughout each model. A playful menu of 10 Beauty companies features a Beauty Bag Makeover and a Selfridges Beauty Tour. A staff of eight devoted artist-experts – who between them converse over 20 languages – can provide goal recommendation, ardour for product and insider data throughout Selfridges’ 300 plus magnificence manufacturers.

Next door, The Beauty Spot is Selfridges’ latest everlasting destination for the world’s finest artistic and experimental magnificence retail ideas. A sequence of unique model residencies will start with a four-month, first-of-its-kind partnership with REFY.

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