Italian beauty brand Oway to launch skincare in UK - Indoors Beauty

Italian beauty brand Oway to launch skincare in UK

Italian beauty brand Oway to launch skincare in UK

Italian beauty brand Oway is increasing its worldwide footprint, bringing its vary of skincare merchandise to customers in the UK.

Founded in 1948, Oway is understood for its vary of haircare, skincare and bodycare that champions sustainability and plant-based elements.

The brand grows zero-mile crops, utilizing biodynamic farming strategies at its property in Bologna, Italy. It additionally makes use of glass and aluminum as major packaging supplies to stay plastic-free. 

This summer time now sees the brand launching into the skincare class in the UK, with three new merchandise supporting its wider vary, spanning cleansers, scrubs, masks, serums and lotions designed for all pores and skin varieties.

The new merchandise embody an Afterglow Body Renovater scrub, Extraordinary Body Amplifier cream and Fabulous foot cream.

Commenting on the launch, Oway informed TheTrade.beauty: Oway embraces a vital skincare routine designed for spas, salons, and people looking for transformative experiences.

“We have crafted revolutionary recipes that purify, tone, revitalise, and put together the pores and skin, drawing completely from formulation enriched with plant-derived oils and energetic elements.

“By practising upcycling, we breathe new life into agro-food waste, harnessing its helpful properties in each Oway skincare line. These natural assets, as soon as eradicated from the meals chain, develop into highly effective useful actives in Oway‘s formulation.”

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