Kim Petras helps MAC celebrate Viva Glam’s 30th birthday in new campaign - Indoors Beauty

Kim Petras helps MAC celebrate Viva Glam’s 30th birthday in new campaign

Kim Petras helps MAC celebrate Viva Glam’s 30th birthday in new campaign

MAC’s Viva Glam, a lipstick that has reworked the sweetness trade by donating its proceeds to charitable causes and positively impacting numerous lives, is popping 30. In celebration, the cosmetics model is looking upon Kim Petras to be the subsequent face of the enduring lipstick.

Since its inception, raised half a billion {dollars} for charity. M·A·C is becoming a member of forces with pop superstars Kim Petras and Danna Paola to unveil its expanded charitable mission and revamped Viva Glam lipstick lineup, which continues to offer again 100% of the buying worth to native organizations all over the world working to advance equal rights and wholesome futures for All Ages, All Races, All Genders.

Global popstar, fashion icon and LGBTQIA+ trailblazer, Kim Petras, completely embodies the essence of MAC Viva Glam, which has made a convention of becoming a member of forces with a various vary of legendary expertise to boost consciousness for its mission.

The pop sensation made historical past as the primary overtly transgender artist to win a Grammy Award and hit primary on the Billboard charts. She recurrently makes use of her world platform to advocate for the LGBTQIA+ neighborhood and MAC companions such because the Trevor Project.

Kim Petras stated: “Serving because the face of MAC Viva Glam has all the time been a ceremony of passage for essentially the most legendary artists in the world.

“I’ve to pinch myself each time I keep in mind it’s now my flip to symbolize the campaign. I’m honoured to be a part of Viva Glam’s lengthy legacy of lifting up individuals who haven’t all the time felt seen or represented, and stay up for inspiring the subsequent technology to affix us in making the world a extra equal place”.

Kim Petras

Danna Paola, the multi-hyphenate and Latin Grammy Award-nominated worldwide star from Mexico City, co-stars in the campaign. Paola stated: “Growing up in the highlight, it has taken lots of braveness to stay as my genuine self and declare a seat on the desk of my very own profession journey.

“I’m so excited to group up with MAC Viva Glam to empower different girls and women to search out their voice and provides again to communities most in want of our help.”

The duo headline Viva Glam’s 30th anniversary campaign, which can celebrate the affect of over $520 million raised. Meanwhile, the campaign spotlights the newly revamped four-shade lipstick lineup and expanded charitable mission. In addition to persevering with its three-decades-long help for individuals impacted by HIV/AIDS, the programme will probably be devoted to driving equality throughout Sexual Equality, Gender Equality, Racial Equality and Environmental Equality.

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