Laneige brings its cult-favourite skincare to the metaverse - Indoors Beauty

Laneige brings its cult-favourite skincare to the metaverse

Laneige brings its cult-favourite skincare to the metaverse

Korean skincare model Laneige is continuous its enlargement, this time in the metaverse its first-ever immersive digital retailer.

The skincare firm, famend for its best-selling lip sleeping masks, created the on-line platform in collaboration with Obsess, a metaverse procuring platform builder.

The platform will current 5 digital rooms which are decked out with animations, 360-degree video, gamified options and an built-in checkout. Each room focuses on particular skincare considerations and their matching collections. One room, for instance, immerses customers in an underwater world to showcase Laneige’s Water Bank Blue Hyaluronic Collection.

Customers can interact with the model by studying about the elements utilized in Laneige merchandise throughout an interactive academic lab-themed room. The Euphoria actress Sydney Sweeney, who’s a spokesperson for the model, may even share unique content material in the “On Set with Sydney” room.

Julien Bouzitat, CMO of Laneige’s mum or dad firm AmorePacific US, commented: “The digital retailer is a robust buyer engagement device that can enable customers to dive into Laneige’s distinctive scientific experience and entertaining digital content material, whereas additionally serving to them choose the proper product for his or her pores and skin wants, together with our bestselling Water Sleeping Mask and Lip Sleeping Mask.”

This comes as an increasing number of manufacturers dive into the digital realm. Obsess has constructed metaverse procuring platforms for Ralph Lauren, Tommy Hilfiger and Charlotte Tilbury to title a number of.

This month alone has seen two main recreation gamers in the magnificence trade create interactive platforms in the metaverse. The first is Urban Decay, which is supporting the subsequent technology of magnificence creators in the metaverse by releasing 18 digital make-up appears to be like in Roblox, an immersive platform the place upward of 65 million customers join each day.

Cosmetics model NYX Professional Beauty adopted with the launch of its ‘Game Out Loud’ anti-bullying marketing campaign, advocating for the LGBTQIA+ neighborhood in the metaverse.

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