Lisa Eldridge cherry-picks Selfridges for its first permanent concession - Indoors Beauty

Lisa Eldridge cherry-picks Selfridges for its first permanent concession

Lisa Eldridge cherry-picks Selfridges for its first permanent concession

Make-up artist Lisa Eldridge is bestowing her namesake magnificence model with its first permanent residence, within the bustling magnificence halls of Selfridges. 

Following the success of its direct-to-consumer web site launch and two extremely lauded pop-up shops in Covent Garden, Lisa Eldridge can be bringing its ‘un-dupable’ magnificence necessities to Selfridges customers from the 1 June 2023.

Visitors will have the ability to get their fingers on all their magnificence favourites, from Lisa Eldridge’s all-new Seamless skincare vary, to its seamless complexion merchandise and famend Lip Colours.

Lisa Eldridge informed TheIndustry.magnificence: “This is such a dream come true for me, as once I first moved to London to start my profession as a make-up artist, I labored on a make-up counter in Oxford Street – so to see my identify on a counter… let’s simply say it’s going to be emotional.”

 “At my first ever permanent counter, you’ll have the ability to discover all of my merchandise first-hand, assisted by my workforce of handpicked consultants, and check out all of the shades in addition to discovering some model new, EPIC launches, coming this Summer.”

In addition, to rejoice the opening of the permanent concession, Lisa and Selfridges can be internet hosting pop-ups in London on 1 June, in addition to on the Manchester Trafford from 19 June to 2 July, and Birmingham, from 10 July to 23 July.

This trio of pop-ups follows the success of the wonder model’s two earlier pop-ups in Covent Garden, debuting The House of Eldridge studio in 2021 and celebrating a ‘Carnival of Colour’ in 2022.

At every pop-up, the first fortunate 200 prospects can be gifted a limited-edition magnificence token- a Lisa Eldridge Lip Colour.

This information comes as Selfridges continues to increase its magnificence providing, with the launch of haircare disrupter Briogeo simply final month.

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