L'Oréal launches "revolutionary" at-home hair colouring tool - Indoors Beauty

L’Oréal launches “revolutionary” at-home hair colouring tool

L’Oréal launches “revolutionary” at-home hair colouring tool

L’Oréal has revealed its newest expertise, the Colorsonic. The gadget, dubbed ‘the subsequent era of at-home hair color’ was almost a decade within the making and is ready to revolutionise at-home hair colouring.

The handheld gadget, which has over 29 patents, makes hair color simpler by robotically mixing and depositing formulation proper on the root delivering long-lasting salon-like hair color at house. The inventors say that colouring is now as “straightforward as brushing your hair”.

It mimics the movement of brushing your hair with bristles that transfer 300 occasions per minute to saturate each strand, evenly distributing the correct quantity of formulation for all hair varieties. Meanwhile, it’s robotically freshly mixing colourant and developer (with a 1:1 ratio). Not to say, it gives 100% gray protection.


How to make use of the Colorsonic:

  • Pick a shade
  • Pop within the multi-use color cartridge
  • Press for color and brush it into hair

President of L’Oréal Paris USA, Ali Goldstein, mentioned that this can be a “true gamechanger”, which brings “cutting-edge expertise to hair color”.

In addition, Colorsonic presents L’Oreal’s first multi-usage hair color cartridge – what you don’t use, it can save you for the subsequent time. It provides over 20 shades which might be freed from ammonia, silicones, parabens, sls, sles and phthalates.

To rejoice L’Oréal’s 115 years, Colorsonic is ready to launch this yr.

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