L'Oréal named as "world’s most valuable cosmetics brand" - Indoors Beauty

L’Oréal named as “world’s most valuable cosmetics brand”

L’Oréal named as “world’s most valuable cosmetics brand”

L’Oréal has been named as the “world’s most valuable cosmetics model” in Brand Finance’s Cosmetics 50 2023 checklist, sustaining its primary place for the fourth yr in a row. 

The magnificence firm’s worth totalled over $12 billion, in comparison with $11.2 billion final yr.

Brand Finance additionally ranked L’Oréal as having the very best Sustainability Perceptions Value at $1.24 billion, while French magnificence model Yves Rocher topped the Sustainability Perceptions Score with a rating of 5.87 out of 10.

L’Oréal operates in over 150 nations and has a world portfolio of over 30 manufacturers, together with Urban Decay, Garnier, NYX Cosmetics, La Roche-Posay, Vichy, and Kerastase.

In its evaluation, Brand Finance revealed that L’Oréal’s place within the rankings may very well be attributed to the corporate’s digital advertising and marketing methods and enhanced on-line presence.

It additionally mentioned L’Oréal boasts an “progressive and regularly increasing product vary, a key attribute recognized within the funding pillar of its model energy”.

Annie Brown, Director of Brand Finance at L’Oréal, mentioned: “L’Oréal has as soon as once more come out on prime, and Hieronimus has an formidable and strategic imaginative and prescient for the enormous’s future.

“The L’Oréal model should proceed to prioritise innovation, sustainability and digital transformation as it continues to broaden its affect throughout the globe within the coming years.”

The prime magnificence companies on the Cosmetics 50 2023 checklist embody:

  1. L’Oréal – valued at $12 billion.
  2. Estée Lauder – valued at $7.1 billion.
  3. Nivea – valued at $6.6 billion.
  4. Gilette – valued at $6.5 billion.
  5. Dove – valued at $6.4 billion.
  6. Guerlain – valued at $6.3 billion.
  7. Lancôme – valued at $5.1 billion.
  8. Clinique – valued at $4.8 billion.
  9. Pantene – valued at $4.6 billion.
  10. Garnier – valued at $4.1 billion.

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