Lottie London and I Am Proud join first-ever Metaverse Beauty Week - Indoors Beauty

Lottie London and I Am Proud join first-ever Metaverse Beauty Week

Lottie London and I Am Proud join first-ever Metaverse Beauty Week

Gen Z favorite co-owned manufacturers Lottie London and I Am Proud have introduced their partnership with Metaverse Beauty Week, becoming a member of the primary annual magnificence competition from 12-17 June.

Lottie London and I Am Proud’s transfer into the Metaverse recognises its capacity to interact a Gen Z and Millenial viewers, so it was a pure match for the TikTok viral manufacturers. These immersive experiences assist companies inform their model tales and interact customers in a approach that transcends the boundaries of bodily areas or time zones.

Nora Zukauskaite, Global Marketing Director at Lottie London and I Am Proud, commented: “We are excited to be participating within the first Metaverse Beauty Week with Lottie London and I Am Proud, we have now repeatedly been pioneers of digital developments inside the magnificence class for a few years, notably in 2021 with a NFT assortment celebrating Ciaté London’s collaboration with Christine Quinn and coming into the metaverse Lottie London in 2022.”

Lottie London can be internet hosting a digital gaming world on Roblox that highlights its TikTok viral merchandise. These embrace the Stamp Liner Wing Edition, Superfake Mascara, Freckle Tint and Diamond Bounce. Similar to a treasure hunt, attendees can gather tokens and redeem them for real-life prizes.

This is the third time Lottie London has gamified its enterprise. The first was when it launched the Lottie London x Chaun Legend Stay Press’d Press On Nails in Decentraland. This was adopted by internet hosting the Metaverse’s first promenade occasion.

I Am Proud may even be internet hosting an interactive expertise, which can be held throughout Spatial and Decentraland. Here, guests can gather unique wearables impressed by Skin Proud, Hair Proud and Body Proud’s best-selling merchandise. Some of those embrace the Serious Shade Lightweight Hydrating SPF 50+ Skin Serum and Sleep Hero Overnight Recovery Body Mask.

Cat Turner, Co-Founder of Cult and Metaverse Beauty Week, added: “Championing unbiased manufacturers, alongside greater gamers and digital creators was huge purpose for us with MBW, there we’ve been thrilled that each Lottie London and I Am Proud are partnering with us on the primary Metaverse Beauty Week. Activating their gamified ideas throughout Roblox, Spatial and Decentraland to excite and interact customers, complementing their present excessive degree of engagement throughout Web2.

“The Metaverse Beauty Week can be an area the place the manufacturers can interact customers to discover and redefine the way forward for magnificence of their digital lives and actually immerse themselves within the house.”

Read TheBusiness.magnificence’s interview with the Co-founders of Metaverse Beauty Week, Bridey Lipscombe and Cat Turner, right here.

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