Lottie London partners with Toiletries Amnesty to amplify hygiene poverty crisis - Indoors Beauty

Lottie London partners with Toiletries Amnesty to amplify hygiene poverty crisis

Lottie London partners with Toiletries Amnesty to amplify hygiene poverty crisis

Lottie London has right this moment launched its ‘Treasure me, do not trash me’ marketing campaign to carry consciousness to the UK’s ongoing hygiene poverty crisis. A proportion of gross sales from its new Lottie London x Outer Banks Endless Summer assortment will probably be donated to Toiletries Amnesty.

In the UK, 9% of individuals describe themselves as at present residing in hygiene poverty and as many as 29% have struggled to entry hygiene necessities. So, Lottie London is thrilled to announce its partnership with Toiletries Amnesty this June. Toiletries Amnesty is an award-winning organisation working to finish hygiene poverty and divert magnificence business waste.

The magnificence model, which targets the Gen Z group, polled its Instagram followers to discover out what they did with undesirable make-up and hygiene merchandise. 32% mentioned they bin it, whereas 66% did not comprehend it was an choice to recirculate.

In response to the collected knowledge, the model requested its group to ‘treasure me, don’t trash me’ and is donating 10% of all gross sales from its new Lottie London x Outer Banks Endless Summer assortment will probably be donated to Toiletries Amnesty all through June to present help of their ongoing effort as an NGO.

Lottie London x Outer Banks Endless Summer assortment

Charlotte Knight, CEO Lottie London, mentioned: “One of Lottie’s key pillars is to empower our group to really feel their most assured after they put on Lottie merchandise. When I learn {that a} insecurity was one of many worst issues that 66% of individuals in Toiletries Amnesty survey felt about experiencing hygiene poverty, I knew we had to assist. We are so proud to staff up with this superb NGO & work to construct consciousness of what we are able to do to carry an finish to hygiene poverty.”

Toiletries Amnesty works to help homeless shelters and hostels, ladies’s refuges, psychological well being providers, end-of-life care hospices, meals banks, NHS Trust providers, refugee help providers, LGBTQ+ teams, jail providers, kids’s centres, younger folks’s providers, colleges, schools, group teams and different organisations which might be in want.

Karen Harvey, Founder of Toiletries Amnesty, commented: “Teaming up with Lottie London and Netflix offers us a extremely thrilling alternative to attain new audiences and allow them to know the way they can assist finish hygiene poverty with Toiletries Amnesty. Last 12 months we supported over 4 million folks by our NGO, and with thanks to Lottie London, this 12 months we all know we can assist much more folks, while stopping extra magnificence waste from going to landfill and having a constructive impression on the setting too.”

Lottie London x OBX Endless Summer Collection is accessible on-line now.

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