Luna Daily launches new ‘Motherhood’ collection as it looks to “revolutionise” the category - Indoors Beauty

Luna Daily launches new ‘Motherhood’ collection as it looks to “revolutionise” the category

Luna Daily launches new ‘Motherhood’ collection as it looks to “revolutionise” the category

Microbiome-balancing bodycare model Luna Daily has expanded its product line-up with a new Motherhood collection, designed to help ladies’s our bodies by way of being pregnant, post-birth and past.

The vary has been developed with a collective of dermatologists, gynaecologists and a pelvic flooring physiotherapist to assist “rework routine each day care into fascinating rituals” with six new merchandise.

This features a Post-Birth Soothing Spray, Perineal Prep Oil, Everywhere Motherhood Wash and Nip + Lip Balm, as effectively as a Hospital Bag Essentials Kit and Mum to Be Kit boasting a collection of merchandise.

Katy Cottam, Founder of Luna Daily, stated: “With 67% of ladies feeling a lack of id as they develop into moms, and 72% of ladies feeling completely invisible with motherhood, it’s clear that wants should not being served by the trade.

“With our new Motherhood vary, we’re hoping not solely to revolutionise the product category with our expert-developed, clinically examined merchandise in under-serving classes, however to be sure that ladies really really feel seen throughout this life stage.”

Luna Daily was launched in 2019 to give ladies a alternative and mix bodycare with the outdated ‘female hygiene’ category.

Its line-up of light but efficient merchandise kind a part of the model’s wider mission to join ladies to one another and their total our bodies, with schooling that drives understanding and normalises the dialog round intimate care and girls’s well being.

With the debut of its new Motherhood collection, the model has strengthened this ethos by partnering with Peanut, a platform for girls that collaborates with manufacturers to assist their group navigate fertility, being pregnant, motherhood, and menopause.

Michelle Kennedy, Founder of Peanut and investor in Luna Daily, stated: “Finding a model and founder, in Katy and Luna Daily, the place the ethos so intently matches Peanut’s is admittedly invigorating.

“Two female-founded companies which might be supporting ladies by way of all levels of life. I used to be engaged immediately with the Luna Daily product providing and positioning and the way multi-functional the product vary is and in addition in the innovation pipeline, particularly the Motherhood vary, actually listening to suggestions on the category and making a product providing in an area that has been beforehand missed.”

Read TheTrade.magnificence’s current interview on how Katy Cottam is championing ladies’s well being along with her microbiome balancing bodycare model Luna Daily.

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