Lush calls for end to lethal dose tests with Animal Aid - Indoors Beauty

Lush calls for end to lethal dose tests with Animal Aid

Lush calls for end to lethal dose tests with Animal Aid

Lush has partnered with Animal Aid to help its ‘time for higher science’ marketing campaign, which calls for the alternative of “outdated and merciless” lethal dose tests.

At the centre of the marketing campaign is Animal Aid’s petition to encourage the federal government, trade regulators, pharmaceutical and chemical corporations to eradicate the ‘Lethal Dose 50’ take a look at.

Ahead of World Day for Animals in Laboratories on 24 April 2023, Animal Aid has partnered with Lush to promote the initiative and name on the general public to use their voices.

As a part of this, the marketing campaign might be displayed within the home windows of all Lush UK and Ireland shops till 26 April. In addition, on 18 April, the model’s Oxford Street flagship might be “harking again to the Nineteen Twenties”, which is when the present LD50 tests had been developed.



The LD50 take a look at, which continues to be at present in use, includes giving growing doses of poisonous substances to teams of animals, normally mice, till 50% of them are killed.

Instead of utilizing animals to strive to decide what’s toxic to people, a brand new take a look at has been developed by British laboratory XCellR8 and part-funded by Animal Aid.

The AcutoX take a look at exposes ethically sourced, human pores and skin cells to growing doses of a take a look at chemical, to learn the way broken the cells are. The extra broken the cells, the extra poisonous the chemical.

Hilary Jones, Ethics Director at Lush, stated: “As an organization that has to take a look at our merchandise to convey them to market, we are able to’t consider a take a look at that’s extra irrelevant than the LD50 take a look at. It offers nothing that will give us confidence to consider how one thing reacts for our prospects and we have now by no means used it.

“Science and expertise has modified in leaps and bounds because the days this take a look at was thought to be ‘good science’ – so we’re 100% behind a push to get this taken away from the regulatory framework.”

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