Lush launches new "Refugees Welcome" high street campaign - Indoors Beauty

Lush launches new “Refugees Welcome” high street campaign

Lush launches new “Refugees Welcome” high street campaign

Lush has partnered with Refugee Action to “welcome refugees and asylum seekers to the UK, and counter the federal government’s racist anti-refugee language and laws”.

Running till 28 June 2023, the campaign hopes to construct compassion and empathy for refugees and folks searching for asylum.

As a part of this, Lush has launched a new tub bomb in Refugee Action’s trademark colors and the phrase “welcome” embossed on the skin. It additionally features a piece of paper inside with a QR code for Refugee Action’s web site.

All cash from the gross sales of the bathtub bomb (minus VAT) can be donated to Refugee Action to assist folks within the asylum system and people who have come to the UK by way of resettlement schemes, in addition to supporting grassroots organisations within the UK.

To additional increase consciousness, all Lush shops throughout the UK characteristic a campaign window with the message: “Wherever you’re from, nevertheless you bought right here, all refugees are welcome”.

Additionally, the phrase “welcome” seems on the shop home windows in Albanian, Arabic, Dari & Farsi, Kurdish, Spanish, Tigrinya, Pashto, Ukrainian and Burmese to characterize languages from the nations the place most refugees arriving within the UK are from.

In-store, prospects can scan a sequence of QR codes on their telephones that can result in movies the place they’ll observe the journeys of three refugees from Burma, Ukraine and the Caribbean.

All Lush shops even have postcards accessible for folks to jot down welcome messages to refugees and folks searching for asylum.

Andrew Butler, Campaigns Manager at Lush, stated: “We imagine that every one folks ought to get pleasure from freedom of motion the world over, and with this campaign we’re working with Refugee Action to construct compassion and empathy for refugees and folks searching for asylum.

“We is not going to stand quietly by as folks fleeing battle and persecution are scapegoated for failed authorities insurance policies and cuts to social companies.

“We strongly oppose the hostile atmosphere that’s getting used to persecute, marginalise and scapegoat refugees, and as a substitute say wherever you’re from, nevertheless you bought right here, all refugees are welcome.”

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