Lush opens pop-up inspired by Wes Anderson's new film Asteroid City - Indoors Beauty

Lush opens pop-up inspired by Wes Anderson’s new film Asteroid City

Lush opens pop-up inspired by Wes Anderson’s new film Asteroid City

Lush has opened a five-week pop-up in London’s Soho, celebrating Wes Anderson’s newest film Asteroid City till 12 July 2023. 

Described as a “must-visit” vacation spot for followers, the pop-up incorporates a pastel-coloured cafe inspired by the filmmaker’s iconic type, in addition to numerous photograph alternatives and a new four-piece bathtub and physique assortment.

Inspired by the film, the vary consists of an Asteroid Bath Bomb and Asteroid City Shower Gel, Doomsday Soap and UFO Shower Jelly, permitting followers to “carry a touch of the Anderson magic into their lavatory”.

Due to hit cinemas on 23 June 2023, Asteroid City takes place in a fictional American desert city circa 1955, when the itinerary of a Junior Stargazer/Space Cadet conference is disrupted by world-changing occasions.

Melody Morton, Concepts Creative Director at Lush, mentioned: “The vibrant aesthetic of Wes Anderson’s Asteroid City actually inspired us to create a enjoyable, nostalgic vary of merchandise packed filled with benefit-led components like exfoliating sand and cooling aloe vera.

“We cherished that we might carry again our Space Girl perfume as this can be a fan favorite and it matches so nicely with the storytelling of the film.

“We’re additionally excited to supply clients an actual life expertise in London – the place we’ve got created retail areas inspired by the film.”

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