Luxury beauty and fashion game DREST continues momentum securing £15m funding - Indoors Beauty

Luxury beauty and fashion game DREST continues momentum securing £15m funding

Luxury beauty and fashion game DREST continues momentum securing £15m funding

DREST, the fashion and beauty metaverse game that works in partnership with luxurious manufacturers, has raised £15M of funding to proceed creating its new product, DREST 2.0.

Since its launch in 2019, DREST has recorded 250% year-on-year consumer progress and raised £30 million. It at the moment works straight with over 260 manufacturers together with Breitling, Cartier, Christian Louboutin, Fendi, Gucci, Prada and Valentino.

The new funding will permit DREST to construct on its momentum, after reporting revenues of £72.5 billion ($92.2 billion) in 2022. This determine accounts for 50% of the £145.1 billion ($184.4 billion) world gaming trade revenues. According to NewZoo, the worldwide gaming market will probably be price a wapping £174 billion ($221 billion) by 2025, with DREST’s assist.

The game blends the worlds of luxurious fashion, beauty and way of life all within the realm of the metaverse, providing gamers the prospect to showcase their model on hyper-realistic avatars. The game incorporates a digital fashion assortment supplied by Farfetch in addition to manufacturers straight, permitting gamers to simply uncover and store the newest collections.

What’s extra, it combines gamification with model advertising and partnership alternatives, enabling its stakeholders to entry and work together with new and highly-engaged audiences.

The funding spherical was agreed with Co-Founder and Co-Chair Graham Edwards’ household workplace together with fellow Founder and Co-Chair Lucy Yeomans, beforehand Global Content Director for NET-A-PORTER and Editor-in-Chief of Harper’s Bazaar UK.

Lisa Bridgett, CEO at DREST, commented: “We are thrilled to have secured funding to assist us scale DREST, particularly in such a tricky market. This is testomony to the power of our product supply and pipeline of concepts.

“We at the moment are able to take the enterprise to the following stage, and provide a brand new one-of-a-kind expertise to our customers whereas sustaining the core components of the game. There is an plain curiosity in gaming from the luxurious fashion and way of life industries and we’re very well-positioned to cater to this rising demand. We very a lot stay up for the following chapter.”

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