MAC Cosmetics to donate 100% of lipstick sales in new Viva Glam campaign - Indoors Beauty

MAC Cosmetics to donate 100% of lipstick sales in new Viva Glam campaign

MAC Cosmetics to donate 100% of lipstick sales in new Viva Glam campaign

MAC Cosmetics is internet hosting its first-ever Day of Giving on 9 June, with 100% of lipstick sales to be donated to LGBTQ+ and girls’s rights organisations.

The model hopes to increase up to $500,000 from the sale of over 200 completely different lipsticks throughout the 24-hour interval, in accordance to WWD.

The campaign types half of the model’s international charitable initiative Viva Glam, which has been supporting the LGBTQ+ group since 1994.

In earlier years, MAC has raised funds by releasing limited-edition lipstick collections in partnership with varied celebrities.

Drag icon RuPaul was the primary face of Viva Glam, adopted by stars together with Lady Gaga, Elton John, Mary J Blige and Rihanna, amongst others.

The model additionally shares three Viva Glam lipsticks all yr spherical, the place the total really useful retail value from every sale is donated to organisations to assist the well being and rights of individuals of all ages, races and genders.

The Viva Glam initiative has raised over $500 million to date, funding over 1,800 organisations supporting equal rights. The new campaign marks the primary time the give-back scheme will embody all lipstick shades in the sales donation.

Last yr, MAC launched a set of three limited-edition Viva Glam x Keith Haring collectible NFTs, donating 100% of the acquisition value to organisations supporting these affected by HIV/AIDS.

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