Metaverse Beauty Week unveils full events programme for upcoming beauty festival - Indoors Beauty

Metaverse Beauty Week unveils full events programme for upcoming beauty festival

Metaverse Beauty Week unveils full events programme for upcoming beauty festival

First-of-its-kind beauty festival Metaverse Beauty Week has launched its full schedule of events going down from 12-16 June 2023, permitting manufacturers and shoppers to expertise beauty by way of a collection of digital Web3 experiences.

Developed by inventive company CULT, the festival shall be held throughout a number of metaverse platforms together with Spatial, Roblox and Decentraland, in addition to IRL at Flannels on London’s Oxford Street.

Metaverse Beauty Week will enable collaborating manufacturers to host a set of immersive experiences that look to “redefine the way forward for beauty in our digital lives”. As a part of this, shoppers are invited to discover ‘phygital’ converged experiences, wearables and gamified activations from a wide range of manufacturers spanning the beauty and wellness sectors.

Bridey Lipscombe, Co-founder of Metaverse Beauty Week, stated: “As a brand new festival, it’s core to our supply that we’re sharing learnings from the experiences in order that we are able to all refine our approaches to web3.

“We are conscious about the combined responses from manufacturers and press to web3 experiences, which is why we’ve seemed to boost our programme with a wealthy range of expertise, accessible experiences and pleasant actual life experiences in order that there are a number of methods for as many individuals who want to, to be concerned.”

Highlights from the programme of events embrace:

Metaverse Beauty Week 2023 will kick off with excursions in every of the digital areas with web3 futurist Sasha Wallinger.

Beauty field subscription model Glossybox will take guests on a digital journey to gather “Glossyboxes” scattered throughout the expertise – with alternatives to win IRL containers of beauty merchandise.

Wellness app Clementine shall be internet hosting a particular “meta-tation” with a give attention to decreasing stress and growing leisure for guests as they go by way of the expertise.

Across each Decentraland and Spatial, Lush will create a number of reside moments housed inside an enormous melting tub bomb – ending the week with a “Rave Wrap Party”.

Climate-neutral beauty model Essence shall be releasing its first-ever Roblox sport, with gamers successful factors that straight translate to charity donations for Pride Month.

Lottie London will take its hottest TikTok bestsellers and rework them into the “Lottie Lotte-rie”.

Flannels Beauty will host quite a few in-person and digital events, together with recreating this season’s beauty seems as wearables, internet hosting a meta concierge for beauty recommendation, and streaming reside masterclasses with hairstylist Larry King. 

Participating manufacturers can even be part of a panel dialogue led by Metaverse Beauty Week Founders Bridey Lipscombe and Cat Turner to debate “From Mall to Metaverse – Exploring New Realities”.

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