Net-A-Porter reveals trends that have shaped the business as it celebrates 10 years of beauty - Indoors Beauty

Net-A-Porter reveals trends that have shaped the business as it celebrates 10 years of beauty

Net-A-Porter reveals trends that have shaped the business as it celebrates 10 years of beauty

6.5 million beauty merchandise have been offered at Net-A-Porter over the final decade, a brand new report has revealed. This month marks the tenth anniversary for beauty at Net-A-Porter. In a presentation, hosted by the luxurious retailer this afternoon, Net-A-Porter mentioned that is has offered a median of 1,800 beauty objects every day since it launched the class in 2013.

Over the final decade, Net-A-Porter’s product assortment has expanded from 150 to over 5,000 merchandise – spanning skincare, haircare, perfume, make-up and bodycare.

Newby Hands, Global Beauty (*10*) at Net-A-Porter, labelled the beauty class as a “pure extension to its trend providing, permitting prospects to buy a full look on website”.

“We’ve been assessing our providing over the previous yr. Shopping for beauty might be overwhelming, that’s why curation is vital for us,” mentioned added.

The presentation recognized a quantity of new and persevering with beauty trends at Net-A-Porter, while acknowledging serums as its bestselling class. An elevated curiosity in beauty units has additionally pushed gross sales, which started to surge throughout the COVID-19 lockdowns and has continued since.

In addition, Net-A-Porter prospects are looking for shorter however extra technical beauty routines. It emphasised that this need for simplicity is “completely different to the luxurious beauty business of 10 years in the past”.

Across the make-up class, the “most important change” refers to the place prospects are discovering inspiration. According to the retailer, its prospects at the moment are far more engaged with social media in comparison with 10 years in the past.

However, one make-up pattern that has been constant at Net-A-Porter is the color pink. This notably applies to lip merchandise, but in addition eyeshadow as the second favorite shade behind neutrals.

The retailer additionally famous its beauty introduction calendar as the primary bestselling beauty product at Net-A-Porter. Later in the presentation, it was revealed that this yr’s calendar goes to be “much more thrilling and really completely different”.

Last yr, Net-A-Porter’s beauty introduction calendar returned for its fifth consecutive yr. With 12 full measurement and 13 journey measurement merchandise, the calendar featured the retailer’s cult-favourite manufacturers, together with This Works, Dr. Barbara Sturm and Charlotte Tilbury.

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