Neutrogena recruits brand ambassador Kerry Washington for first-ever metaverse experience - Indoors Beauty

Neutrogena recruits brand ambassador Kerry Washington for first-ever metaverse experience

Neutrogena recruits brand ambassador Kerry Washington for first-ever metaverse experience

Neutrogena is coming into the metaverse for the primary time, internet hosting quite a lot of gamified experiences throughout Metaverse Beauty Week.

Running from 12-16 June, Metaverse Beauty Week is a first-of-its-kind magnificence competition, which sees collaborating manufacturers host a set of immersive experiences that look to “redefine the way forward for magnificence in our digital lives”.

As a part of this, customers are invited to discover ‘phygital’ converged experiences, wearables and gamified activations from quite a lot of manufacturers spanning the wonder and wellness sectors.

On the second day of Metaverse Beauty Week, Neutrogena will introduce a “groundbreaking” option to strategy skincare schooling with the assistance of actress and brand ambassador Kerry Washington.

Washington’s avatar will information friends on their journey as they discover a gamified experience beneath the pores and skin’s floor to raised perceive how inner and exterior aggressors affect the pores and skin and the way totally different merchandise might help customers struggle these aggressors.

In the tip, all gamers can have been invited to interact, acquire a greater understanding of their pores and skin, and unlock NFT wearables once they full the experience.

Other gamified experiences by Neutrogena


Players will go on a hunt for jars of Neutrogena Hydro Boost Gel Cream hidden round a cabin to supercharge their pores and skin with hydration while within the drying aircraft surroundings.

UV Rays

Players will attempt to keep away from the solar’s UV rays, gathering Neutrogena Mineral Tint UV sunscreen bottles to boost their pores and skin’s pure tone while serving to to guard it from solar harm.

Lack of Sleep

Players should stay on their mattress with out being knocked off by distracting aggressors that stop sleep, comparable to large espresso cups, telephones and pinging alarm clocks. They should additionally accumulate Neutrogena Makeup Remover Wipes to be boosted to the following degree.


Players will immerse themselves in enjoyable sounds and accumulate bottles of the Neutrogena Hydro Boost Hydrating Gel Cleanser to assist cleanse and hydrate earlier than they’re boosted to the following degree.


Players will navigate buying carts by aisles to gather 5 nutritious meals while avoiding acne-causing junk meals. For additional factors, customers may even accumulate hidden Neutrogena Stubborn Acne Blemish Patches.

Bridey Lipscombe and Cat Turner, Founders of Metaverse Beauty Week, informed TheIndustry.magnificence: “We have a stand out multi-level gaming experience for Neutrogena in Decentraland.

“This actually is a first-of-its-kind experience for customers to play with the brand on this approach earlier than making an attempt out its Skin 360 device – which provides them personalised pores and skin evaluation and product suggestion.”

Read TheIndustry.magnificence’s interview with the Founders of Metaverse Beauty, Bridey Lipscombe and Cat Turner.

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