Nirvana Brands boosts celebrity fragrance portolio with Lovely Distribution Company acquisition - Indoors Beauty

Nirvana Brands boosts celebrity fragrance portolio with Lovely Distribution Company acquisition

Nirvana Brands boosts celebrity fragrance portolio with Lovely Distribution Company acquisition

Nirvana Brands, the UK-based fragrance firm, has accomplished a deal with Lovely Distribution Company, cementing its place within the luxurious fragrance sector.

Established in 2002 by Dilesh Mehta, Nirvana Brands now boasts an in depth portfolio of fragrances categorised below ‘celebrity’, ‘classics’, ‘status’ and ‘way of life’. This lengthy checklist consists of the likes of Ghost, Porsche Design and Ariana Grande fragrances. By buying the Lovely Distribution Company, Nirvana Brands cements its place as a key participant in luxurious fragrance.

Dilesh Mehta, CEO of Nirvana Brands, commented: “We are thrilled to welcome Lovely Distribution Company into the Nirvana Brands household. Their experience in growing and distributing main fragrance manufacturers aligns completely with our mission to supply high quality luxurious magnificence merchandise to our prospects.”

With this transfer, the corporate will add Lovely Distribution Company-owned fragrances to its portfolio, which incorporates Sex within the City star Sarah Jessica Parker’s Lovely fragrance.

Andre Frenkle, the previous CEO and Co-owner of Lovely Distribution Company, added: “This is an thrilling time for our firm and for the fragrance class. By becoming a member of forces with Nirvana Brands, we can present much more worth to our prospects and produce new and modern merchandise to the market.”

This follows a brand new analysis report, which revealed the UK’s hottest celebrity-endorsed fragrances. The knowledge revealed that Ariana Grande is the front-runner within the realm of celebrity perfumes, with her fragrance Cloud Intense taking the spot as primary.

About the Author

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also like these

X