Noughty supports Cruelty Free International with new donation pledge - Indoors Beauty

Noughty supports Cruelty Free International with new donation pledge

Noughty supports Cruelty Free International with new donation pledge

Hair and physique care model Noughty will donate £1 for each order positioned on its official web site from 9 June to 9 July 2023 to assist Cruelty Free International’s ongoing efforts to finish animal testing worldwide.

Co-founded by Rachel Parsonage and Lorna Mitchell of KMI Brands, Noughty is a 97% pure hair and physique care model dedicated to producing vegan, cruelty-free and pure merchandise that ship high-performance outcomes.

By pledging to donate £1 for each buy made on its official web site, Noughty is inviting its clients to assist make a “important affect” within the battle in opposition to animal cruelty.

Each order will assist increase funds for Cruelty Free International’s campaigns and initiatives, geared toward elevating consciousness, lobbying for legislative change and selling cruelty-free practices inside the magnificence trade.

Claire Green, Brand Director of Noughty, stated: “We firmly imagine that magnificence ought to by no means come on the expense of harmless lives.

“By supporting Cruelty Free International, we’re reinforcing our dedication to making a world the place animals are now not subjected to painful testing for cosmetics.

The transfer follows revelations that the British Government had “secretly” deserted the ban on testing beauty product substances on animals.

Animal testing for make-up or its substances had been banned within the UK since 1998. However, in a letter despatched to Cruelty Free International in 2021, the Home Office admitted that had allowed animal testing for cosmetics within the UK since 2019.

The paperwork had been disclosed in court docket proceedings in January, the place the Government was criticised for the way in which it had carried out itself however its actions weren’t deemed to be illegal.

Following this, the Home Office outlined it plans to hunt alternate options to animal testing in cosmetics and stated that no new licences could be granted for animal testing of chemical substances which are solely meant for use as substances in cosmetics merchandise transferring ahead.

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