NYX to open Barbie-themed pop-up in London - Indoors Beauty

NYX to open Barbie-themed pop-up in London

NYX to open Barbie-themed pop-up in London

NYX Professional Makeup is celebrating the upcoming Barbie film with a brand new pop-up in London’s Covent Garden this month.

Running from 14-16 July, the pop-up will promote the model’s new limited-edition Barbie the Movie assortment in partnership with Warner Bros.

Inspired by the design of Barbie’s seashore home, the area will enable guests to trial and buy the brand new make-up vary, in addition to uncover summer season seems with make-up artists from NYX.

It may even supply numerous picture alternatives, together with a “photobooth, pool space and lifeguard tower the place guests can cool off with a slushy and a pair of sun shades”.

The pop-up has been developed by inventive advertising company Backlash, which specialises in creating pop-up experiences.

Katie Peake, Creative Director at Backlash, mentioned: “Everyone has been speaking concerning the launch of the Barbie film, so it has been an absolute dream to work creatively with NYX to create a extremely shareable pop-up expertise that brings to life the vitality of each the movie and the sweetness model in a singular approach.

“We need to take everybody on a journey the place all are welcome to dive into the pink seashore paradise and categorical themselves with NYX’s new magnificence merchandise”.

NYX Professional Makeup x Barbie the Movie assortment

Launching in cinemas on 21 July, the brand new Barbie Movie includes a star-studded ensemble, together with Margot Robbie as Barbie and Ryan Gosling as Ken.

The new Barbie the Movie assortment by NYX boasts “vibrant Barbie Land colors” and options merchandise together with a Barbie Butter Lip Gloss, Barbie Flip Phone Mirror, Barbie Jumbo Eye Pencil Kit and Barbie On The Go Cheek Palette, amongst different objects.

Yann Joffredo, Global Brand president of NYX Professional Makeup, mentioned: “As a magnificence model rooted in leisure, we’re thrilled to accomplice with an iconic studio like Warner Bros on the brand new film Barbie.

“The themes of empowerment and embracing interior magnificence in the film align deeply with our core values of advocating for self-expression and exploring your boldest potential.

“The new film launch has sparked a lot nostalgia amongst its followers all through the world and we’re excited to play a task in constructing upon this momentum much more.”

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