Paris Hilton and Tan-Luxe present: the future of tanning - Indoors Beauty

Paris Hilton and Tan-Luxe present: the future of tanning

Paris Hilton and Tan-Luxe present: the future of tanning

Paris Hilton, the self-proclaimed tan-a-holic, has teamed up with Tan-Luxe to current the future of tanning. According to Hilton, THE FUTURE Airbrush 360 Self-Tan Mist is “the easiest-to-use, longest-lasting, and most hydrating tan ever”.

Back in 2015, Brendan Heggarty, Marc Elrick and Joanna Livingstone based Tan-Luxe on the thought: If you’ll be able to customise your make-up, why not your tan? Since then, the model has launched game-changing tanning merchandise and garnered a loyal following.

The new tan mist is the newest “groundbreaking” system that goals to “redefine magnificence requirements” by bringing professional-grade tanning to 1’s residence.

Tan-Luxe Founder and CEO, Marc Elrick, stated: “For our first-ever celeb collaboration, Paris was the ideally suited selection.

“She has all the time been forward of the curve, whether or not that be inventing the selfie again in the early 2000s, or, extra not too long ago, trailblazing in the Web3 area. To us, she is the future–and her evolution aligned so nicely with Tan-Luxe’s pioneering spirit.”

As a self-proclaimed lover of spray tans for over 20 years, co-developing a system that helped folks obtain her signature bronzed pores and skin felt like a pure match for Paris. She stated: “I’ve been spray-tanning for over 20 years, and I’ve tried each system on the market to good my glow.

“I knew I’d discovered my match after I tried Tan-Luxe’s clear formulation. They have been a complete game-changer to me. It felt like my tanning routine had stepped 40 years into the future!”

Paris has been a fan of Tan-Luxe’s merchandise for years. When Tan-Luxe’s founder met with Hilton, she had a number of requests for the new 360 Self-Tan Mist. She wished the self-tanner to last more so she needed to tan much less, look extra pure and work with each pores and skin tone.

Per her request, the transformative system delivers a flawless, customisable glow in as little as one hour. It’s clinically confirmed to final a minimal of 10 days from a single utility, moisturise pores and skin by UP TO 66% and develop in simply 4 hours.

This isn’t the socialite-turned DJ-turned entrapaner’s first foray into magnificence. Back in 2004, Hilton revolutionised celeb fragrances along with her debut scent – Paris Hilton for Women. This ardour mission quickly after changed into a multi-million-pound enterprise.

Fusing her two passions, the tanning mist options an unique glowing Pink Sands scent, curated completely by Hilton for Tan-Luxe. It accommodates notes of cassis, violet, and white leather-based.

THE FUTURE Airbrush 360 Self-Tan Mist and Luxe Tanning Mitt is out there for £39 at Space NK, Cult Beauty, Look Fantastic, and Selfridges.

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