Prada enhances latest fragrance campaign with AI - Indoors Beauty

Prada enhances latest fragrance campaign with AI

Prada enhances latest fragrance campaign with AI

Prada has used synthetic intelligence to create a sequence of visuals for its latest fragrance campaign. 

Described by the model, the campaign is an “invitation to discover the convergence of visible notion and photographic phantasm with synthetic intelligence”. It reinterprets 5 of Prada’a bestselling scents, together with Prada Paradoxe, Luna Rossa Ocean, Infusion d’Iris, L’Homme and Amber Femme.

To carry the ideas to life, Prada has collaborated with still-life photographer Johann Besse to seize every fragrance bottle. The photos had been then injected into an AI Image Generator based mostly on a deep studying algorithm, which developed new views and revealed different aspects of scent.

The Prada Paradoxe art work harnesses an asymmetrical mirror mechanism as an example the “ever evolving but all the time anchored nature of the self”. It additionally reinterprets components equivalent to neroli buds, amber and musk by way of the lens of AI.

The L’Homme art work showcases a liquid water mechanism as an example the “duality of masculine scent”, reconciling traditional and sudden components together with spicy black pepper, recent geranium and sensual patchouli.

The social campaign will run completely on Prada Beauty’s Instagram account till the top of May 2023.

It follows the launch of Prada’s digital influencer in October 2021, which used synthetic intelligence to advertise its Candy fragrance line. The campaign was mentioned to have been impressed by Prada’s goal TikTookay technology.

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