Project Cosmetics expands into skincare with new plumping primer - Indoors Beauty

Project Cosmetics expands into skincare with new plumping primer

Project Cosmetics expands into skincare with new plumping primer

British magnificence model Project Cosmetics has entered the skincare market, launching a new class referred to as Project Face. 

Project Cosmetics launched in 2017 after Founder and CEO Joy Howieon observed a requirement for vegan luxurious lip care while working as a MUA at Selfridges.

The model first launched a lip-plumping vary, referred to as Project Lip. Made with 100% pure and vegan elements, the gathering is housed in totally recyclable packaging to create objects “good in your lip care regime, planet and financial institution stability”.

Now launching into skincare, Project Cosmetics has unveiled its new Plump Fix Plumping Face Primer. Found beneath the newly created Project Face class, the product is impressed by the “pores and skin genius capital of the world”, South Korea.

The primer combines hyaluronic acid and matrixyl 3000 with pure mushroom tremella and ginseng to create a make-up skincare hybrid that “lifts, fills and plumps” pores and skin.

It additionally comprises a new trademarked ingredient, Volufiline. Clinically-proven and extracted from Asian botanical roots, Volufiline is usually used within the aesthetics business.

Joy Howieson, Founder and CEO of Project Cosmetics, mentioned: “Following the profitable launch of our Plump & Fill Lip Liner and QVC sell-out in America with Project Lip, we’re making use of the identical progressive plumping applied sciences to our new face vary.

“We know our clients need minimal-fuss vegan merchandise that work more durable and gained’t break the financial institution. We’ve at all times championed that you’re your personal greatest undertaking and Plump Fix offers shoppers glazed doughnut pores and skin for that make-up no-makeup look that saves cash and valuable time.”

About the Author

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also like these