Puig unveils new visual identity ahead of Spanish IPO - Indoors Beauty

Puig unveils new visual identity ahead of Spanish IPO

Puig unveils new visual identity ahead of Spanish IPO

Puig, the proprietor of Charlotte Tilbury and Byredo, has unveiled a new visual identity, signalling a “new chapter” ahead of its launch on Spain’s inventory exchanges tomorrow, 3 May.

The new brand was created by French artwork and design company M/M and takes inspiration from the unique work of Swiss designer Yves Zimmerman for the corporate within the Sixties.

It features a bespoke typeface, which reinterprets the Méridien typeface from 1955 that was created by Adrian Frutiger and which Zimmerman then established for Puig over 50 years in the past.

The brand design additionally boasts a new image, with a curvilinear form that is available in shades of gray and white.

“At this transformational second for Puig, we wished to bolster who we’re, what we do and what we stand for: a Home of Creativity,” mentioned Marc Puig, Chairman, CEO and the third technology of his household to go up the enterprise.

“We are connecting our lengthy historical past with our dedication to innovation, our discretion with our sensitivity as a nurturing place the place manufacturers can shine, folks can develop and concepts are celebrated.”

Puig

Puig’s earlier log

The firm, which is celebrating its one centesimal anniversary this 12 months, will use its new brand for the primary time throughout a bell ringing ceremony on the Barcelona inventory change on 3 May.

It may also launch on the inventory exchanges in Madrid, Bilbao and Valencia, with the Puig household retaining a majority stake within the enterprise and the “huge” majority of voting rights.

Puig mentioned on Tuesday it had set the ultimate worth for its preliminary public providing (IPO) at €24.50 a share and it’s understood to mark Spain’s largest IPO in virtually a decade.

“It is vital for any household enterprise to have the appropriate checks and balances in place, notably throughout generational transitions,” mentioned Marc Puig in a press release final month.

“We consider that the stability of being a family-owned firm that can be topic to market accountability will permit us to higher compete within the worldwide magnificence market in the course of the subsequent part of the corporate’s growth.”

Reports final month urged that the corporate plans to additional diversify into skincare and make-up, in addition to prioritise manufacturers it owns outright moderately than licences, that are mentioned to be costly to resume and disruptive once they lapse.

Established in 1914, Puig has an expansive portfolio of manufacturers, together with Paco Rabanne, Carolina Herrera, Charlotte Tilbury, Jean Paul Gaultier, Nina Ricci, Dries Van Noten, Byredo, Penhaligon’s, and Dr. Barbara Sturm, amongst others.

The group, which sells its merchandise in additional than 150 nations, recorded internet revenues of €4,304 million in 2023.

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