Rabanne prepares for world domination with new space-age inspired makeup line - Indoors Beauty

Rabanne prepares for world domination with new space-age inspired makeup line

Rabanne prepares for world domination with new space-age inspired makeup line

As it celebrates its sixtieth birthday, Rabanne, beforehand often known as Paco Rabanne, is transferring into the wonder sphere this August, augmenting its inarguable success in each the perfume and style classes.

With this announcement, the Puig-owned home has appointed makeup artist Diane Kendal as Global Beauty Creative Director.

This information comes within the wake of Paco Rabanne’s loss of life earlier this 12 months. Rabanne, who was synonymous with futuristic style and legendary perfumes, handed away in Portsall, France.

Since then, the 60-year-old home – identified for its chainmail attire and purses – has undergone a broader overhaul and revamp of its model id. The new unified id and emblem, “Rabanne”, written in a lowercase minimalist typography, might be rolled out throughout all traces throughout the upcoming 12-month interval.

This consists of up to date packaging for Rabanne’s fragrance enterprise, which ranks among the many top-five perfume homes worldwide.

For these acquainted with the style model, and never simply its iconic fragrances resembling One Million, it doesn’t come as a shock that the new line is inspired by space-age glamour. Rabanne makeup might be packed in metallic silver-coloured tubes and compacts, doused with the new model’s new emblem.

Not solely will the packaging make sure the merchandise will change into focal factors of customers’ dressing tables, however the gender-neutral merchandise are additionally created from 98% pure formulation and are every infused with useful skincare.

The cosmetics vary has been damaged up into 4 classes:

  • Nudes: Foundations
  • Eyephoria: Eyes
  • Rouge Rabanne: Lips
  • Arts Factory: artistry-inspired merchandise, resembling spray-on glitter bombs

The magnificence line might be accessible on Rabanne’s web site on 21 August, adopted by Selfridges on 31 August. Pricing will vary from roughly £15-£30.

José Manuel Albesa, President of Puig Beauty and Fashion, advised WWD: “The model has such an iconic and instantly recognizable legacy; it’s a singular and robust imaginative and prescient we stock on.

“We strive our greatest to honour the values of the founder: freedom and empowerment.”

This comes at a time when Puig experiences Paris-based Rabanne has been reaching 40% development lately and is about to quickly cross the 1 billion euro income threshold.

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